MARKETING-CLOUD-PERSONALIZATION Exam Details

  • Exam Code
    :MARKETING-CLOUD-PERSONALIZATION
  • Exam Name
    :Salesforce Marketing Cloud Personalization Accredited Professional (AP-216)
  • Certification
    :Salesforce Certifications
  • Vendor
    :Salesforce
  • Total Questions
    :121 Q&As
  • Last Updated
    :Jul 10, 2026

Salesforce MARKETING-CLOUD-PERSONALIZATION Online Questions & Answers

  • Question 41:

    Which development language is used to code the sitemap?

    A. Python
    B. Javascript
    C. jQuery
    D. Ampscript

  • Question 42:

    What is the purpose of defining content zones in the sitemap?

    A. To define where campaigns can render on a website
    B. To report on web campaign performance
    C. To specify the size of the content that will be used
    D. To ingest catalog information from the page

  • Question 43:

    What two features of interaction studio can be used in an open-time email campaign?

    A. Promotion
    B. Attribute
    C. Survey
    D. Recipe

  • Question 44:

    What are the three types of ingredients available for a recipe?

    A. Catalog-based and Trending
    B. Recommendations
    C. Co-Occurrence
    D. Machine Learning
    E. Promotions

  • Question 45:

    How does IS define web template?

    A. A repeatable framework used to create a web campaign
    B. A google Chrome Extension
    C. The events and behavior of what will be captured on the websites
    D. An area on your site that a developer has configured.

  • Question 46:

    Which global templates do you select and customize to provide trending blog recommendations on the homepage?

    A. Einstein content recommendation
    B. Banner with CTA
    C. Infobar with CTA
    D. Einstein product recommendation

  • Question 47:

    How does Guardian determine the expected range for a given metric?

    A. Guardian uses continuous machine learning to set predict the expected range
    B. Guardian comes with pre-built ranges for each metric, which cannot be configured
    C. Guardian uses upper and lower bounds set by the user for each metric.
    D. Guardian queries the Data warehouse to establish logical the expected ranges

  • Question 48:

    A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?

    A. IS uses probability matching to determine if two or more profiles represent for user identity
    B. IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
    C. IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
    D. IS users third party software to match anonymous and knows identifies

  • Question 49:

    What two features of Marketing cloud Personalization can be used in an open-time email Campaign?

    A. Recipe
    B. Attribute
    C. Survey
    D. Promotion

  • Question 50:

    What can you learn from segment compare on the segment detail tab?

    A. To understand view time purchases attributes revenue by category
    B. To compare users, engagement activity and other actions across segments displayed
    C. To view individual users that are part of the segment
    D. To understand what campaign use the segment for targeting

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