Salesforce MARKETING-CLOUD-PERSONALIZATION Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-PERSONALIZATION Online Questions & Answers

• Question 31:

  A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

  A. Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb)
  B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
  C. Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity
  D. marketing cloud Personalization uses third party software to match anonymous and known identities
  B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity

• Question 32:

  What are the two competitive advantages of interaction studio? [check]

  A. Monitors active time spent and true engagement
  B. Integrated content management system
  C. Managers Consent
  D. True Real-Time Decisioning
  A. Monitors active time spent and true engagement
  D. True Real-Time Decisioning

• Question 33:

  Which global template do you select and customize to provide product recommendations on the homepage?

  A. InfoBar with CTA
  B. Einstein Product Recommendations
  C. Einstein Content Recommendations
  D. Banner with CTA
  B. Einstein Product Recommendations

• Question 34:

  What three components are defined by the developer in the Sitemap?

  A. Page Types
  B. Events
  C. Promotions
  D. Campaigns
  E. Content Zones
  A. Page Types
  B. Events
  E. Content Zones

• Question 35:

  What ingredient could a marketer use as a backup in the event that the recipe serves too few or no items?

  A. Co-Buy
  B. Co-Browse
  C. Trending
  D. SmartBundle
  C. Trending

• Question 36:

  Where can a developer access pre-built Global Templates?

  A. View List Template option in the Launcher
  B. From the Templates list when building a campaign
  C. From code examples in developer docs
  D. Templates menu under the web Campaign menu in the UI
  A. View List Template option in the Launcher

• Question 37:

  What is the unified customer profile?

  A. A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
  B. A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
  C. A unified view of all customer activity across, websites, web applications, mobile store, call center
  D. A profile view for administrators to see activity across all of the customer touch points
  A. A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel

• Question 38:

  In which two locations in the pageType definition can a developer pass in attributes?

  A. Listeners
  B. cashdom
  C. Ismatch
  D. onActionEvent
  A. Listeners
  D. onActionEvent

• Question 39:

  When does site mapping happen during the implementation process?

  A. At the beginning of the build phase since it is the basis for the rest of the implementation
  B. In the middle after certain components like the catalog have been populated
  C. At the end after everything is defined in the system
  D. It can happen at any point since it is unrelated to the rest of the implementation
  A. At the beginning of the build phase since it is the basis for the rest of the implementation

• Question 40:

  Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?

  A. Audience
  B. Salesforce data
  C. API
  D. Date based
  A. Audience