Salesforce MARKETING-CLOUD-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-CONSULTANT Online Questions & Answers

• Question 291:

  Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale system in order in email purchase receipt to its customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.

  What extension product should be used to accomplish this integration?

  A. MuleSoft Anypoint Platform
  B. Datorama
  C. Data Connector
  D. Data Studio
  A. MuleSoft Anypoint Platform

• Question 292:

  Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox. In what order should the steps be performed to refresh the sandbox in their integrated account?

  A. Disconnect / Refresh / Reconnect / Authenticate / Synchronize
  B. Refresh / Disconnect / Reconnect / Synchronize / Authenticate
  C. Disconnect / Refresh / Reconnect / Synchronize / Authenticate
  D. Refresh / Disconnect / Reconnect / Authenticate / Synchronize
  A. Disconnect / Refresh / Reconnect / Authenticate / Synchronize

• Question 293:

  Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping. What action should NTO take? Select One

  A. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.
  B. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
  C. Create a user-initiated message to logged-in customers to send once the website is restarted
  D. Create and send an apology email that includes a discount for a future purchase to all customers.
  C. Create a user-initiated message to logged-in customers to send once the website is restarted

• Question 294:

  Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery

  Options in a Journey Builder Email Activity to take these new data points into account.

  Which two options could allow them to meet the requirement?

  Choose 2 answers

  A. Suppression List
  B. Publication List
  C. Auto-Suppression List
  D. Domain Exclusion
  A. Suppression List
  B. Publication List

• Question 295:

  Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer's email address [email protected].

  Which email address would appear as the From Address for the automatic reply to the customer?

  A. [email protected]
  B. [email protected]
  C. [email protected]
  D. A [email protected]
  B. [email protected]

• Question 296:

  A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products' the data extension contains the following information:

  1.

  Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal

  2.

  Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount

  3.

  Products: ProductId, SKU, Name, Description, Cost, Price What two actions should be taken in Data Designer?

  A. Create a one-to-one relationship between Orders and order_Details
  B. Create a one-to-one relationship between the contact record and Order_Details
  C. Create a one-to-one relationship between Order_Details and Products
  D. Create a one-to-many relationship between Orders and Order_Details
  B. Create a one-to-one relationship between the contact record and Order_Details
  C. Create a one-to-one relationship between Order_Details and Products

• Question 297:

  A mobile contact is not receiving SMS messages sent via MobileConnect.

  In which two ways could a consultant troubleshoot this issue? (Choose 2 answers)

  A. Ensure the contact is subscribed to the correct keyword.
  B. Check the contact is subscribed to the correct short or long code.
  C. Check the contact opt-in status in All Subscribers.
  D. Ensure the "opt-in" box is checked in the Mobile Connect Demographics table.
  D. Ensure the "opt-in" box is checked in the Mobile Connect Demographics table.

• Question 298:

  Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting Shipped, and Complete. Their Journey works when orders are created, but they notice that it does not inject customers when their status is updated.

  What could be causing this?

  A. The associated Contact should be updated to be injected
  B. Synchronized Data Sources poll for changes every 15 minutes at the quickest
  C. Orders are not being updated from not meeting criteria to meeting criteria
  D. Orders should be set up to allow injection upon update in Connect Configuration
  C. Orders are not being updated from not meeting criteria to meeting criteria

• Question 299:

  Northern Trail Outfitters is expanding its marketing efforts globally. Each country's marketing department has its own business unit and is responsible for the creation and execution of all the marketing campaigns. The Marketing Cloud Administrator is having trouble keeping up with the consultant influx of new users and would like to speed up the turnaround of granting new users access to Marketing Cloud.

  In which two ways could this be accomplished? Choose 2 answers

  A. Assign Administration User permissions to the Channel Manager role.
  B. Assign Channel Managers the role of Marketing Cloud Analyst.
  C. Assign Administration User permissions to each business unit.
  D. Assign Administration User permissions to individual users.
  A. Assign Administration User permissions to the Channel Manager role.
  C. Assign Administration User permissions to each business unit.

• Question 300:

  A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response. What are two potential reasons for this unexpected response? (Choose two.)

  A. Next keyword was not specified on the outbound message.
  B. Response contained "stop" in the message content.
  C. Responses are not sent within 24 hours of the outbound message.
  D. Responses are sent after the 60 minute conversation window.
  A. Next keyword was not specified on the outbound message.
  D. Responses are sent after the 60 minute conversation window.