Salesforce MARKETING-CLOUD-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-CONSULTANT Online Questions & Answers

• Question 281:

  A new customer requests assistance in selecting a data model that can scale with the brand as it grows. They want a configuration where they can easily add new attributes as needed to their daily CRM imports and use it right away for dynamic content. They would also like to use the data available as referential data in triggered sends for personalization as needed. The customer will send to a minimum of 1,000,000 subscribers.

  Which data entry model should meet their needs?

  A. Import into a Data Extension
  B. Journey Data Source
  C. Import into a List
  D. API Data Extension Injection
  A. Import into a Data Extension

• Question 282:

  A retail company's database of record resides at a third-party company which also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique

  identifier "Customer ID".

  The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Customer ID" in the database.

  Which three key issues should be addressed?

  Choose 3 answers

  A. What publication lists will be used?
  B. Will the company need a custom preference center?
  C. How will Marketing Cloud and the database synchronize?
  D. Will new users have a "Customer ID"?
  E. What will be used as Subscriber Key?
  C. How will Marketing Cloud and the database synchronize?
  D. Will new users have a "Customer ID"?
  E. What will be used as Subscriber Key?

• Question 283:

  Which statement is correct regarding tracking aliases? Choose 2 answers

  A. Tracking aliases are found in Tracking and some standard reports.
  B. Tracking aliases are associated with a URL in HTML as: tag="alias text".
  C. Tracking aliases can differentiate click activity in an email to the same URL.
  D. Tracking aliases are primarily relevant when used with email conversion tracking.
  C. Tracking aliases can differentiate click activity in an email to the same URL.
  D. Tracking aliases are primarily relevant when used with email conversion tracking.

• Question 284:

  Which two statements are accurate regarding segmentation options in Marketing Cloud? Choose 2 answers

  A. A data extension can be updated using a query activity.
  B. A random data extension can be updated with a filter activity.
  C. A data filter can be automated with a filter activity.
  D. A filtered data extension can be populated with a filter activity.
  B. A random data extension can be updated with a filter activity.
  C. A data filter can be automated with a filter activity.

• Question 285:

  Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas. Which extension product should be enabled to use the Ad Campaign Activity?

  A. Interaction Studio
  B. Social Studio
  C. Advertising Studio
  D. Audience Studio
  C. Advertising Studio

• Question 286:

  A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud.

  What is the implication of this data model when using Marketing Cloud Connect?

  A. The customer will be unable to use synchronized data extensions.
  B. Email Sends will fail if the Contact ID or Lead ID is not included.
  C. Tracking Data will not be returned to the Sales Cloud email recipient.
  D. The customer will be able to use Reports and Campaigns as audiences.
  B. Email Sends will fail if the Contact ID or Lead ID is not included.

• Question 287:

  A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:

  1.

  Emails will be built using a custom dynamic template for these messages.

  2.

  Links will vary over time and across campaigns.

  3.

  Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.

  4.

  Retargeting messages will dynamically populate content based on regional market. In order for this solution to be viable, which skill set does the customer team need to possess?

  A. AMPscript
  B. SSJS
  C. SQL
  D. HTML
  A. AMPscript

• Question 288:

  A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page. How should the customer individualize the email content?

  A. Personalization Strings
  B. Substitution Strings
  C. Dynamic Content Areas
  D. Guide Template Language
  C. Dynamic Content Areas

• Question 289:

  How do you use data designer to link the web analytics data to your subscriber data?

  A. Use a marketing cloud data extension
  A. Use a marketing cloud data extension

• Question 290:

  Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a data extension for sending. The data warehouse can be configured to place a file daily on an SFTP. Which three questions are relevant to determining a solution? (Choose three.)

  A. Does someone need to be notified if an error happens on import?
  B. Will the file have more than 5,000 rows?
  C. Does the file have demographic data?
  D. Is the data file a delta or a historical file?
  E. Will the data file be placed on the SFTP at the same time daily?
  A. Does someone need to be notified if an error happens on import?
  D. Is the data file a delta or a historical file?
  E. Will the data file be placed on the SFTP at the same time daily?