Salesforce Salesforce Marketer EEB-101 Questions & Answers

• Question 31:

  A local craft store is implementing Marketing Cloud and will be using lists to store their subscriber data. Which two types of data can subscribers easily update via the default Profile Center? (Choose two.)

  A. Order History

  B. Email Address

  C. Data Extension Fields

  D. List Attributes

  Correct Answer: BD

• Question 32:

  A marketer would like to improve open rates for weekly email campaigns. On which area of email design should the marketer focus?

  A. Footer

  B. Email Body

  C. Envelope Content

  D. Link Content

  Correct Answer: C

• Question 33:

  The Northern Trail Outfitters' (NTO) email team is creating a reusable content block for its Deals to Run

  With campaign. NTO will cross-promote this campaign in other emails in a single-column content area.

  This content will have one image, with text below it.

  How can the NTO email team create one content area and reuse it across other emails using Content

  Builder without writing any custom HTML?

  A. Create a Text content block.

  B. Create an Image content block.

  C. Create an HTML content block.

  D. Create a Free Form content block.

  Correct Answer: D

• Question 34:

  A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as

  an alternative to unsubscribing from all sends. The team currently uses data extensions for sending

  emails.

  Which tool should they use?

  A. List unsubscribe

  B. Profile attributes

  C. Publication lists

  D. Suppression lists

  Correct Answer: C

• Question 35:

  Select three (3) best practices for interacting with potential and active subscribers?

  A. Follow the CAN SPAM Law

  B. Always make email opt in required

  C. Make unsubscribing easy

  D. Make unsubscribing easy, no more than 4 clicks

  E. Only use the email address offered

  Correct Answer: ACE

• Question 36:

  List 3 unsubscription methods?

  A. One-Click Unsubscribe

  B. Survey

  C. Reply Email

  D. Subscription Center

  Correct Answer: ACD

• Question 37:

  What happens if you do not deal with bounce rates of 20% or greater?

  A. Your ISP will suspend your next send.

  B. Your ISP reputation will be impacted.

  C. The next time you send an email the offending emails will be dropped from the list.

  D. Nothing

  Correct Answer: B

• Question 38:

  What are 2 ways to improve deliverability?

  A. Buy an email list from a trusted source

  B. Add your company's name to the subject line

  C. Make the From Name and Address recognizable

  D. Add how they subscribed to the list at the bottom of the email

  Correct Answer: CD

• Question 39:

  What can you test with A/B Testing?

  A. Subject Lines

  B. Email Message

  C. Content areas

  D. From Name

  E. Dates and Times sent out

  F. All of the above

  Correct Answer: F

• Question 40:

  If you have more than 50,000 subscribers your test distribution should be what percent per condition?

  A. 15%

  B. 10%

  C. 5%

  D. 20%

  Correct Answer: C