Salesforce Salesforce Marketer EEB-101 Questions & Answers

• Question 21:

  A national landscaping company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, customers will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions. Which two tools could be used to segment the data? (Choose two.)

  A. Data Extract Activity

  B. SQL Query Activity

  C. Send Definition

  D. Filters

  Correct Answer: BD

• Question 22:

  A marketer at Northern Trail Outfitters must design a targeted email campaign for the company's new

  winterD18912E1457D5D1DDCBD40AB3BF70D5D offerings.

  What email best practice should be used?

  A. Personalize the email content.

  B. Send to the entire subscriber base.

  C. Limit the email text to 250 words.

  D. Use an infographic email template.

  Correct Answer: A

• Question 23:

  Northern Trail Outfitters (NTO) wants to ensure a good user experience when subscribers read their

  emails.

  What best practice should NTO employ?

  A. Use one file type for all images in the email.

  B. Keep total weight with images at 800KB or lower.

  C. Increase DPI and file size for image display.

  D. Rely on image-only emails to engage subscribers

  Correct Answer: B

• Question 24:

  The marketing team at Northern Trail Outfitters (NTO) is working to make newsletter emails more relevant

  to subscribers. The first step is to segment subscribers, so NTO is not sending a "batch and blast"

  newsletter.

  The second step is to personalize content based on the data that has been collected from subscribers.

  What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)

  A. Use a substitution string to populate a subscriber's name in the subject line.

  B. Use a substitution string to populate a photo of the subscriber in the header of the email.

  C. Change the color of the email background to match their subscribers' preferred color of choice.

  D. Create content tailored to subscribers' interests and use dynamic rules to populate relevant content.

  Correct Answer: CD

• Question 25:

  A marketer plans to send a transactional email.

  Which three criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose three.)

  A. The subject line contains a promotion to entice the recipient.

  B. The email body presents the transactional content prior to any commercial content.

  C. The email body presents any commercial content prior to the transactional content.

  D. The email confirms a transaction between the recipient and sender.

  E. The subject line is transactional in nature and non-promotional.

  Correct Answer: BDE

• Question 26:

  Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement

  and improve deliverability.

  What action should NTO take to increase open rates?

  A. Send earlier in the day to give subscribers more time to check email.

  B. Add a clear, brief, and urgent call-to-action.

  C. Use images, not text, to improve email look and branding.

  D. Include relevant preheader text in every email.

  Correct Answer: D

• Question 27:

  Northern Trail Outfitters (NTO) has a Master Subscriber data extension that contains profile and

  preference information. Various segments are created from the Master Subscriber data extension and

  each segment will need to be automatically refreshed daily.

  Which two activities should NTO consider using? (Choose two.)

  A. SQL Query Activity

  B. Segment Activity

  C. Filter Activity

  D. Data Extract Activity

  Correct Answer: AC

• Question 28:

  Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketingD18912E1457D5D1DDCBD40AB3BF70D5D team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically. Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval. Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

  A. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.

  B. Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.

  C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.

  D. Create an API-driven process to put the data directly into the data extension when any data is changed.

  Correct Answer: A

• Question 29:

  Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last

  year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a

  specific interest in footwear.

  Which additional tactic should improve on NTO's targeted segmentation?

  A. Full-width lifestyle imagery featuring attractive people

  B. Images of products that the customer has previously purchased

  C. Personalized imagery influenced by subscriber preferences

  D. Content focused on winter sports items for holiday shopping

  Correct Answer: C

• Question 30:

  Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available Activities. Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)

  A. SQL Query Activity

  B. Post to Facebook

  C. Send SMS

  D. Decision Split

  E. Wait By Duration

  Correct Answer: CDE