AMA AMA-PCM Online Practice Questions and Exam Preparation

AMA AMA-PCM Online Questions & Answers

• Question 41:

  X-Pert Bikes sells bikes for people of all ages. The company is creating a new advertising campaign targeted only at existing customers, encouraging them to buy an X-Pert Bike the next time they want a bike. The company also begins an X-Pert Club for existing users of X-Pert Bikes, as research has shown that familiarity with a brand increases the chances of repeat purchases. In this case, X-Pert's campaign is aiming to build ______.

  A. brand awareness
  B. brand dilution
  C. brand parity
  D. brand extension
  E. brand loyalty
  E. brand loyalty

• Question 42:

  Which of the following is a typical feature of large and sophisticated channel members?

  A. They require several channels below them for distribution.
  B. They do not have many supply chain intermediaries.
  C. They prefer to delegate channel functions.
  D. They do not use independent sales people.
  E. They have a lower profit markup than smaller firms.
  B. They do not have many supply chain intermediaries.

• Question 43:

  The _____ phase of the marketing plan entails evaluating the performance of the marketing strategy using marketing metrics and taking any necessary corrective actions.

  A. control
  B. positioning
  C. planning
  D. implementation
  E. segmentation
  A. control

• Question 44:

  Which of the following commodities is most likely to be bought through habitual decision making?

  A. Motorcycles
  B. Cheeseburgers
  C. Coffee machines
  D. Kitchen chimneys
  E. Dresses
  B. Cheeseburgers

• Question 45:

  Saleye Pharmaceuticals develops cheaper alternatives to proprietary drugs. Its mission statement states that it wants to create affordable medicine for everyone and create a healthier world. Saleye releases a new and improved version of its pain-relieving drug, Fento. Within a week, Saleye receives many complaints stating that the drug is inducing hallucinations and in some cases triggering certain anxiety disorders. Saleye was caught off-guard as its animal and human trials did not reveal any side effects. Saleye deliberated over the decision to recall the drug for over a week and by the time it eventually did, it had lost millions in stocks. Where did Saleye fail?

  A. It did not have an ethical mission statement.
  B. It did not have control measures in place.
  C. It did not consider the target market before creating its drug.
  D. It prioritized profits over effective drugs.
  E. It did not conduct large-scale human trials.
  B. It did not have control measures in place.

• Question 46:

  Which of the following is true of private-label brands?

  A. These brands help manufacturer develop a consistent quality across retailers.
  B. These brands help the manufacturers position, segment, and build a brand.
  C. These brands, also known as manufacturer brands, provide greater control over marketing strategies.
  D. These are products that are distributed to and sold by many retailers.
  E. These are products based on designs and specifications provided by retailers.
  E. These are products based on designs and specifications provided by retailers.

• Question 47:

  Jeanne's, a mom and pop store, sells a large variety of groceries. Jeanne's buys its products from several warehouse owners and sells to consumers from varied market segments. In this scenario, Jeanne's is an example of a _____.

  A. manufacturer
  B. distributor
  C. drop-shipper
  D. wholesaler
  E. retailer
  E. retailer

• Question 48:

  Pop-Mart, a chain of discount stores in the U.S., procures its products from many suppliers. Indigo is one among hundreds of other suppliers who supply poultry products to Pop-Mart and other retailers. The price of the products is often dictated by the demand from consumers. Which of the following is true of this scenario?

  A. Pop-Mart's competition with other retailers represents pure competition.
  B. Indigo is competing in an oligopolistic market and depends on competitors to increase product prices.
  C. Indigo can carve an identity for itself and move into a monopolistically competitive market by branding its poultry products.
  D. Pop-Mart's suppliers cannot decommoditize their products in order to make more money.
  E. The large number of suppliers indicates that the poultry industry indicates monopolistic competition.
  C. Indigo can carve an identity for itself and move into a monopolistically competitive market by branding its poultry products.

• Question 49:

  Which of the following pricing strategies is oriented toward customers?

  A. A strategy that prices products above that of competitors' offerings
  B. A strategy that is primarily aimed at adding value to a company's products or services
  C. A strategy that emulates competitors' pricing strategies
  D. A strategy that delivers quality products at lower prices and helps capture market share
  E. A strategy that focuses on producing a specific return on investment
  B. A strategy that is primarily aimed at adding value to a company's products or services

• Question 50:

  A TV show has a rating of 7 points. What does this imply?

  A. The TV show is aired seven times a week.
  B. The TV show is watched by 7% of the target population.
  C. The TV show is watched for an average of 7 minutes per viewer.
  D. The TV show has seven re-runs in a year.
  E. The TV show has more viewers than seven competing shows.
  B. The TV show is watched by 7% of the target population.