AMA AMA-PCM Online Practice Questions and Exam Preparation

AMA AMA-PCM Online Questions & Answers

• Question 301:

  If the GRP of an advertisement is 60 percent and its reach is 6 percent, what is the frequency of the ad?

  A. 6
  B. 54
  C. 66
  D. 10
  E. 360
  D. 10

• Question 302:

  What is the net promoter score of a company that has 6,431 promoters and 2,801 passives in survey conducted of 12,000 customers?

  A. 12.41%
  B. 30.53%
  C. 39.21%
  D. 44%
  E. 51.32%
  B. 30.53%

• Question 303:

  A local Target retailer carries a variety of different items. A customer can find anything ranging from socks, DVD's, and sports gear to groceries. This is an example of the __________ carried by Target.

  A. breadth of product mix
  B. depth of product line
  C. breadth of product line
  D. versatility of product line
  E. depth of the product mix
  A. breadth of product mix

• Question 304:

  Lilli visits her hair stylist to get a haircut. Lilli wants to know how she would look after the haircut. Unlike a dress, Lilli cannot try a haircut before she gets it. Lilli's inability to get a partial haircut or a preview of it illustrates the _____ of a haircut.

  A. intangibility
  B. heterogeneity
  C. perishability
  D. inseparability
  E. nonstorability
  D. inseparability

• Question 305:

  The psychographic variable that includes people's psychographic makeup, are the way they live is _____.

  A. motive
  B. social class
  C. self-values
  D. self-concept
  E. lifestyle
  E. lifestyle

• Question 306:

  Which of the following is true of low-involvement customers?

  A. They scrutinize an advertisement in a thorough manner.
  B. They pay more attention to quality.
  C. They process key elements of a message deeply.
  D. They are likely to have superficial impressions.
  E. They pay more attention to price.
  D. They are likely to have superficial impressions.

• Question 307:

  Why are early adopters considered as opinion leaders?

  A. They wait until a product is at its lowest price and influence others to make bulk purchases.
  B. They do not give up on products easily and use a particular version until it is not in production.
  C. They purchase enough products for the overall price to fall below a certain level and pave the entry for the late majority.
  D. They read reviews of critics before buying a product.
  E. They are instrumental in bringing other buyer categories to the market.
  E. They are instrumental in bringing other buyer categories to the market.

• Question 308:

  Which of the following accurately describes markdowns?

  A. Variable discounts that are based on the quantity of the products being purchased
  B. Temporary discounts offered on products and services to stimulate sales during off-peak seasons
  C. Price reductions that retailers offer on the initial selling price of the product or service
  D. Temporary promotions that aim at inducing new customers and converting them to regular customers
  E. Refunds offered to customers on the purchase of a product during a limited time period
  C. Price reductions that retailers offer on the initial selling price of the product or service

• Question 309:

  Hermit, a fashion apparels retailer, recently slashed prices on its premium fashion label, Lau, by 40%. This resulted in a sharp rise in sales of Lau by 30%. This also directly impacted the sales of its lower-priced brand, Infinity, which saw sales reduced by 15%. What is the cross-price elasticity of demand between Lau and Infinity?

  A. 0.5
  B. 0.37
  C. 1.33
  D. 2
  E. 2.66
  B. 0.37

• Question 310:

  Which of the following is likely to be the most expensive supply chain system in an agrarian economy, if all levels of the supply chain are involved?

  A. Retailer to consumer
  B. Wholesaler to consumer
  C. Manufacturer to consumer
  D. Agent to consumer
  E. Warehouser to consumer
  C. Manufacturer to consumer