AMA AMA-PCM Online Practice Questions and Exam Preparation

AMA AMA-PCM Online Questions & Answers

• Question 31:

  X-Pert Bikes sells bikes for people of all ages. The company is entering the Indian market for the first time. Indian consumers are not familiar with the brand or its products. The company is planning its introductory ad campaign. Which of the following should the company aim to build first?

  A. Brand awareness
  B. Brand dilution
  C. Brand parity
  D. Brand extension
  E. Brand loyalty
  A. Brand awareness

• Question 32:

  CL Corp. buys stationery supplies from Sharpe Inc. on a large scale and sells smaller quantities to several stationery stores around the country. In this scenario, CL Corp. is an example of a _____.

  A. manufacturer
  B. retailer
  C. wholesaler
  D. promoter
  E. consumer
  C. wholesaler

• Question 33:

  Which of the following is an integral aspect of the immediate environment that affects a firm?

  A. Technological factors
  B. Political factors
  C. Legal issues
  D. Competitors factors
  E. Cultural factors
  D. Competitors factors

• Question 34:

  The planning phase of the marketing plan involves

  A. defining the mission and vision for the business.
  B. evaluating different opportunities by engaging in segmentation, targeting, and positioning.
  C. executing the marketing mix using the four Ps.
  D. taking any necessary corrective actions to correct deviations from the plan.
  E. evaluating the performance of the marketing strategy using marketing metrics.
  A. defining the mission and vision for the business.

• Question 35:

  When a marketer conducts user generated content campaigns, it must:

  A. ensure that users confirm the rights to and authority over materials being submitted.
  B. obtain parent or guardian permission to feature users who are below 21 years of age.
  C. remember that it is not liable for information that is disparaging, defamatory, or otherwise offensive.
  D. remember that carefully drafted submission guidelines are not particularly useful in regulating user generated content.
  E. blur out or pixelate media that reveals the identity of the user.
  A. ensure that users confirm the rights to and authority over materials being submitted.

• Question 36:

  Which of the following is a feature of public relations?

  A. It entails purchasing time and space in media for placing messages.
  B. It is designed to support the promotional activities of a firm.
  C. It encourages the purchase of s coupons, rebates, contests, free samples.
  D. It involves face-to-face communication with potential buyers.
  E. It includes e-mail and mobile marketing.
  B. It is designed to support the promotional activities of a firm.

• Question 37:

  A(n) _____ is a broad description of a firm's objectives and the scope of activities it plans to undertake, and attempts to answer two main questions: What type of business are we? What do we need to do to accomplish our goals and objectives?

  A. marketing toolbox
  B. operational plan
  C. mission statement
  D. marketing plan
  E. code of conduct
  C. mission statement

• Question 38:

  Which of the following would an organization do during the qualification stage of the customer relationship management process?

  A. Persuade potential or existing customers to switch to the company's products
  B. Undertake customer loyalty programs to build brand loyalty
  C. Decide on which potential and existing customers to pursue with its marketing efforts
  D. Look for potential customers and identify ways of cross-selling to existing customers
  E. Undertake programs to regain customers who have switched to competing products
  C. Decide on which potential and existing customers to pursue with its marketing efforts

• Question 39:

  PlayBall, a manufacturer of gaming consoles, announces the release of its new device. Karen, wanting to be one of the first to own the new gaming console, stands in a queue for over five hours on the day of its release. Even though disappointed that the product sold out before her turn arrived, Karen returned at 2 A.M the next day and was the first person in line. In this scenario, Karen is one among the _____.

  A. early adopters
  B. innovators
  C. early majority
  D. late majority
  E. laggards
  B. innovators

• Question 40:

  Personal selling adds value by

  A. building short-term relationships with customers.
  B. educating the customer.
  C. exciting the customer
  D. challenging the customer.
  E. saving the company's time.
  B. educating the customer.