AMA AMA-PCM Online Practice Questions and Exam Preparation

AMA AMA-PCM Online Questions & Answers

• Question 311:

  Pluto Inc. runs a television and radio advertising campaign which involves several celebrities with the aim of creating a emotionally appealing to its customers. In this scenario, Pluto Inc. is using _____ media.

  A. niche
  B. mass
  C. speciality
  D. micro
  E. push
  B. mass

• Question 312:

  The service quality dimension of assurance refers to:

  A. the ability to perform the service dependably and accurately.
  B. the willingness to help customers and provide prompt service.
  C. the caring, individualized attention provided to customers.
  D. the knowledge of and courtesy by employees and their ability to convey trust and confidence.
  E. the appearance of physical facilities, equipment, personnel, and communication materials.
  D. the knowledge of and courtesy by employees and their ability to convey trust and confidence.

• Question 313:

  Why do companies offer seasonal discounts to customers?

  A. To get customers to buy higher-margin products that team up nicely with the discounted product
  B. To reduce the use of coupons and rebates during of-peak seasons
  C. To encourage customers to try out new products that they would otherwise never purchase
  D. To increase the sales of a product that was initially overpriced and rejected by customers
  E. To increase the demand for a product at a time when consumers are less likely to buy or use the product
  E. To increase the demand for a product at a time when consumers are less likely to buy or use the product

• Question 314:

  Mars Corp. decides to buy new laptops for its managerial employees. Having made the decision, the top managers deliberated and decided that they required a 3GHZ processor and webcam in each laptop. In this scenario, Mars Corp. is currently in the _____ stage of the B2B buying process.

  A. need recognition
  B. product specification
  C. RFP process- Stage 5
  D. proposal analysis
  E. order specification
  B. product specification

• Question 315:

  A toy manufacturer realizes that its latest product presents a choking hazard due to some of the components used in the toy. This occured despite the prior implementation of safety measures to prevent such an occurrence. The toy manufacturer is faced with a decision to recall over a million products or place a warning label on each product. This type of situation is representative of _____.

  A. an ethical dilemma
  B. a law and order problem
  C. unconscionable conduct
  D. pyramid schemes
  E. unfair contract terms
  A. an ethical dilemma

• Question 316:

  Sophia, a market researcher at Contell Foods, is tasked with assessing the particular food tastes of the Hispanic population in the United States. Previously conducted surveys reveal that the company has failed to tap into the market for processed foods with respect to Hispanic Americans. As a part of Sophia's task, she is required to stay with 50 Hispanic American families and white American families over a period of 6 months and understand the difference in the food tastes, the cooking methods used, and the family culture prevalent in these families. Sophia is conducting _____ research.

  A. content analysis
  B. focus group
  C. quantitative
  D. mixed
  E. ethnographic
  E. ethnographic