AMA AMA-PCM Online Practice Questions and Exam Preparation

AMA AMA-PCM Online Questions & Answers

• Question 61:

  Pluto Corp., a car manufacturer, visits several independent blogs and forums and monitors customer reactions and opinions relating to its cars. Moreover, Pluto also engages with customers directly under fake names in order to obtain valuable direct insights. Which of the following qualitative research techniques is the company using in this scenario?

  A. observation
  B. Focus groups
  C. Social media
  D. Scanner method
  E. in-depth interview
  C. Social media

• Question 62:

  _____ is a communication used to create and build brand awareness, with the ultimate goal of moving the consumer through the buying cycle to a purchase.

  A. Product advertising
  B. Reminder advertising
  C. Personalized advertising
  D. Persuasive advertising
  E. Informative advertising
  E. Informative advertising

• Question 63:

  Calculate the brand development index of a company for a region where it earns 20% of its sales and in which 4% of the country's population resides.

  A. 5
  B. 20
  C. 400
  D. 500
  E. 1000
  D. 500

• Question 64:

  In which of the following cases is a company changing its business strategy in response to a strength identified in a SWOT analysis?

  A. When it realized that its products were inferior in quality to competitors' products, KPR Inc. instituted a revamp of its production processes.
  B. YellowBerry Inc. identified market demand for powdered energy drinks, and began producing powdered drinks to cater to this demand.
  C. When a survey revealed that customers thought its products were safe and durable, Masada Motors began stressing that aspect in its advertisements.
  D. Chocobella Inc. introduced a line of unsweetened chocolates when a competitor's unsweetened chocolate saw increasing demand.
  E. When new competitors entered its market, Widdershins Inc. had to increase its advertising and marketing efforts to maintain its market share.
  C. When a survey revealed that customers thought its products were safe and durable, Masada Motors began stressing that aspect in its advertisements.

• Question 65:

  Which of the following is true of the in-depth interview method?

  A. In-depth interviews can be used for sentiment mining.
  B. The results of in-depth interviews can be used to make quick changes to the product roll.
  C. In-depth interviews are relatively less time consuming.
  D. The results of in-depth interviews can be used to develop surveys.
  E. In-depth interviews cannot be used to establish an historical context.
  D. The results of in-depth interviews can be used to develop surveys.

• Question 66:

  Pluto Inc. creates a new software and promotes it through facebook and other similar networking sites. The company is attempting to create interest and is currently in the first stage of the 4E framework. In this scenario, the company is using social networking to create_____.

  A. enlightenment
  B. experience
  C. entitlement
  D. engagement
  E. excitement
  E. excitement

• Question 67:

  In Ravonia, the telecom sector is dominated by four major service providers: Flank, Zelno, Tuhaz, and Klock. The service providers determine call rates and broadband rates using a collective strategy. They maintain uniform pricing and compete mainly on quality and service. Flank, Zelno, Tuhaz, and Klock are using a _____ strategy.

  A. deceptive reference pricing
  B. bait-and-switch
  C. horizontal price fixing
  D. manufacturer 's suggested retail pricing
  E. price discrimination
  C. horizontal price fixing

• Question 68:

  Which of the following is true of personal ethics?

  A. People stop growing in their understanding of ethical behavior once they become adults.
  B. A person's genes, cultural background, and upbringing have no influence on ethical understanding.
  C. Different people view complex situations differently based on their own ethical understandings.
  D. People act unethically on their own accord without any external influences.
  E. Business and marketing ethics have an overbearing influence on personal ethics.
  C. Different people view complex situations differently based on their own ethical understandings.

• Question 69:

  In the marketing communication process, the sender works with a creative department, either an in-house marketing department or an external agency, who receives the information and transforms it for use. Here, the creative department is the _____.

  A. encoder
  B. decoder
  C. transmitter
  D. channel
  E. receiver
  C. transmitter

• Question 70:

  Mars Corp., a New York-based soft drink manufacturer, decides to expand its operations to London and Delhi. However, the company decides to sell its existing soft drinks with the same packaging and flavors in these markets. In this scenario, the company is using a _____ strategy.

  A. market penetration
  B. product development
  C. market development
  D. service development
  E. diversification
  C. market development