AMA AMA-PCM Online Practice Questions and Exam Preparation

AMA AMA-PCM Online Questions & Answers

• Question 1:

  Tamika wants to buy a pair of shoes. She is not sure of the exact brand or the type of shoe that she wants to buy. She goes from one store to another trying on different shoes. She settles for a pair of Laurin sports shoes that cost $70 from Queen and Lavada. Laurin sports shoes represent _____.

  A. convenience products
  B. specialty products
  C. shopping products
  D. industrial products
  E. unsought products
  C. shopping products

• Question 2:

  What does the break-even point refer to in a break-even analysis?

  A. It refers to the number of product units sold at which point both loss and profit are zero.
  B. It refers to the point at which the fixed costs curve intersects the variable costs curve.
  C. It refers to the required number of products that should sell for the profit to equal the fixed costs.
  D. It refers to the point at which the variable costs start increasing over fixed costs.
  E. It refers to the point at which the total costs are equal to the profit generated.
  A. It refers to the number of product units sold at which point both loss and profit are zero.

• Question 3:

  When Lily, a travel agent, she sells an expensive vacation package, she encourages the customer to buy travel insurance, which provides reimbursement in case of trip cancellation due to illness or another emergency. Jordana is trying to reduce her customers'_____ risk.

  A. psychological
  B. financial
  C. performance
  D. social
  E. physiological
  B. financial

• Question 4:

  Torege, a video game developer, releases its new first-person shooter game, The Final Call. Torege prices the game at $100, while the rest of its products sell for below $40. Despite this obvious high pricing, hardcore gaming fans of Torege queue up to buy the game when it is released. Which of the following strategies does this scenario exemplify?

  A. Price skimming
  B. Penetration pricing
  C. Odd pricing
  D. Predatory pricing
  E. Vertical price fixing
  A. Price skimming

• Question 5:

  BrewCraft Beer is a microbrewery that sells its beer at its own beer gardens in Central City. Though customers were initially unused to the concept of a beer garden, BrewCraft undertook a long-running social media campaign to popularize the concept. It also advertised the fact that all its ingredients were sources locally and sustainably. Which of the following would be considered the service that BrewCraft is selling customers?

  A. The beer
  B. The concept of a beer garden
  C. The fact that its products are local and sustainably sourced
  D. The experience customers have at BrewCraft beer gardens
  E. The use of social media for its ad campaign
  D. The experience customers have at BrewCraft beer gardens

• Question 6:

  _____ pertains to a customer's perception of the benefits he or she received compared with the costs.

  A. Distributive fairness
  B. Procedural fairness
  C. Qualitative fairness
  D. Extent of responsiveness
  E. Extent of reliability
  A. Distributive fairness

• Question 7:

  The three major phases of the marketing plan are _____.

  A. planning, implementation, and control
  B. introduction, growth, and decline
  C. leading, organizing, and controllling
  D. recession, depression, and recovery
  E. segmentation, targeting, and positioning
  A. planning, implementation, and control

• Question 8:

  _____ survey type has questions that are open ended and allow respondents to answer in their own words.

  A. Structured
  B. In-depth
  C. Focus
  D. Unstructured
  E. Panel
  D. Unstructured

• Question 9:

  Spark, a manufacturer of consumer electronics, makes TVs, home theater systems, refrigerators, ACs, and microwave ovens. Spark's surround-sound system, Quadro, was a market leader a few years ago, before the market for large sound systems began to shrink. Despite its dip in market share and minimal profitability, Spark continues to produce Quadro. Spark offers Quadro for a highly discounted price when customers purchase its high-end LCD, LED, plasma, and 3D TV sets. Although the customers would not purchase Quadro as a standalone product at the same price, the combined offer increases the sales of both Quadro, and the other TV sets. In this scenario, Quadro is a _____.

  A. dog
  B. cash cow
  C. star
  D. question mark
  E. market leader
  A. dog

• Question 10:

  A customer information storehouse enables

  A. retailers to decelerate customer returns.
  B. create a consistent brand image.
  C. provide a seamless experience for customers.
  D. integrate the supply chain.
  E. reduce shipping charges and sales tax.
  C. provide a seamless experience for customers.