AMA AMA-PCM Online Practice Questions and Exam Preparation

AMA AMA-PCM Online Questions & Answers

• Question 51:

  In Travnia, an industrial country, the government controls most of the utilities, including power and water supply. The bottled-water market, however, has four major players: Balk, Pentl, Valr, and Tidum. Each of the companies markets its product using a distinct branding strategy. In an attempt to gain a larger market share, Pentl reduces the price of its products by 10%. It expects to make up for the lost revenue from an increase in sales. Which of the following is true of this scenario?

  A. The government's control of most of the utilities including power and water supply represents monopolistic competition.
  B. The power supply industry in Travnia is oligopolistic in nature.
  C. The competition in the bottled-water industry represents pure competition.
  D. Pentl's current pricing strategy can be termed as predatory pricing.
  E. A price war would erupt if the other firms reduced prices, too, and forced Pentl to reduce prices further.
  E. A price war would erupt if the other firms reduced prices, too, and forced Pentl to reduce prices further.

• Question 52:

  Which of the following is true of packaging a product?

  A. Product repositioning is a cheaper way to attract a new target market than updating a product's packaging.
  B. The secondary and primary packages of a product are interchangeable.
  C. When products remain untouched, changing their package invariably induces distrust in customers.
  D. Changing or updating a product's package is different from method to reposition a product.
  E. Consumers are tempted to try products in new packaging.
  E. Consumers are tempted to try products in new packaging.

• Question 53:

  What is the revenue share of requirements of a brand that sells $80,000 worth of its product and whose customers buy $200,000 worth of products in the same product category?

  A. 10%
  B. 20%
  C. 30%
  D. 40%
  E. 50%
  D. 40%

• Question 54:

  Jake, a social activist, maintains a non-traditional blog in which he posts individual images and writes short sentences. Moreover, he provides snippets of personal information within 100 to 140 characters. These types of blogs are known as

  A. personal blogs.
  B. corporate blogs.
  C. product blogs.
  D. micro blogs.
  E. professional blogs.
  D. micro blogs.

• Question 55:

  A grocery store checkout counter collects content relating to individual consumer purchases. When this content is organized, analyzed and interpreted, it becomes _____.

  A. data
  B. information
  C. metadata
  D. metacontent
  E. samples
  B. information

• Question 56:

  A company's_____ specifies the marketing activities that a firm will undertake in a specific period of time.

  A. mission statement
  B. code of conduct
  C. marketing plan
  D. statement of purpose
  E. marketing mix
  C. marketing plan

• Question 57:

  Shane, a fan of Zmob mobile phones, wants to buy Zmob's new device, Detop, based on a new operating system. Despite critics panning the device in favor of competitors' offerings, Shane buys a Detop. Pleasantly surprised by Detop's quality, Shane advices his friends, Jana and Raul, to buy the device. Jana and Paul examine Shane's Detop, and Jana decides to buy one for herself, while Paul decides to wait for the prices to drop. In this scenario, Shane is one among the _____.

  A. early adopters
  B. innovators
  C. early majority
  D. late majority
  E. laggards
  B. innovators

• Question 58:

  Jim, an entrepreneur, writes funny comic strips and posts them on facebook and twitter. He has a large fan following and he uses many of his innovative, entrepreneurial and cutting edge ideas in his comic strips. Jim is an example of a _____.

  A. lagger
  B. bonder
  C. creator
  D. professional
  E. sharer
  C. creator

• Question 59:

  Blue Sun Ads creates advertisements for a variety of clients selling goods, services, and ideas. Which of the following is an example of a service?

  A. A health check-up
  B. A video game
  C. A frozen meal
  D. A public service message
  E. A nonprofit charity organization
  A. A health check-up

• Question 60:

  Which of the following is considered the second "E" in 4E framework?

  A. Educate the customer
  B. Experience the product
  C. Excite the customer
  D. Engage the customer
  E. Experience the service
  A. Educate the customer