AMA AMA-PCM Online Practice Questions and Exam Preparation

AMA AMA-PCM Online Questions & Answers

• Question 261:

  The major disadvantages of primary data collection are that:

  A. it can only be accessed through syndicated databases or unstructured data mines.
  B. it cannot be tailored to meet specific research needs.
  C. it takes more time to collect than secondary data and is more costly.
  D. it is too general to meet researcher's and manager's needs.
  E. all of these are disadvantages of primary research data.
  C. it takes more time to collect than secondary data and is more costly.

• Question 262:

  Which of the following statements is most characteristic of a firm that has a relational orientation?

  A. Improving sales techniques is the key to marketing success.
  B. A firm's success depends on producing goods as quickly as possible.
  C. Firms should focus on the value of each customer transaction rather than long-term sales.
  D. Marketers should focus on producing products and then creating customer needs for the products.
  E. Marketing success depends on building lifetime profitability from customers.
  E. Marketing success depends on building lifetime profitability from customers.

• Question 263:

  As compared to a value, a norm is:

  A. an established standard of conduct maintained by an organization.
  B. a commonly-held perception of ethical conduct within a particular society.
  C. a subjective standard of behavior that differs from person to person.
  D. an inherent character trait that cannot be taught or imposed externally.
  E. the collective conception of what a community or culture finds desirable or morally proper.
  A. an established standard of conduct maintained by an organization.

• Question 264:

  Stavely Publishing is conducting a SWOT analysis of its marketing environment. In this analysis, the company will identify its strengths and weaknesses from _____.

  A. its customer base
  B. government regulations impacting its products
  C. its production department
  D. changes in the country's economic environment
  E. its competitors' marketing strategies
  C. its production department

• Question 265:

  Toby, the manager in charge of distribution for Nissa Designs, believes that a push strategy will increase efficiency for the company. Which of the following is a feature of a push strategy?

  A. Merchandise is allocated to stores based on previous sales forecasts.
  B. It involves shipment of the entire merchandise line based on current sales forecast.
  C. It offers a lesser likelihood of overstocked goods.
  D. It determines the amount of merchandise based on data gathered from POS terminals.
  E. It is essentially a customer-driven system.
  A. Merchandise is allocated to stores based on previous sales forecasts.

• Question 266:

  At which stage in the customer relationship management process would an organization seek to identify new customers and look for ways to sell more products to existing customers?

  A. Qualification
  B. Prospecting
  C. Retention
  D. Conversion
  E. Reacquisition
  B. Prospecting

• Question 267:

  Which of the following is likely to be true of passive customers?

  A. They are likely to complain about the product or service.
  B. They are likely to seek negative information about products.
  C. They are likely to remain from repurchasing a product.
  D. They are likely to recommend the product to others.
  E. They are likely to seek positive feedback from friends.
  C. They are likely to remain from repurchasing a product.

• Question 268:

  Current size, and expected growth rate, market competitiveness, and market access are a part of the _____ criterion.

  A. substantialness
  B. profitability
  C. identifiability
  D. reachability
  E. responsiveness
  B. profitability

• Question 269:

  When conducting a SWOT analysis, opportunities and threats are likely to arise from:

  A. assets and financial performance.
  B. key personnel.
  C. changes in consumer preferences.
  D. the company's core competencies.
  E. the location of the company.
  C. changes in consumer preferences.

• Question 270:

  What is the variable cost of a product if the fixed costs associated with it total $6,000, the break even point is 300 units, and selling price is $45?

  A. $17
  B. $25
  C. $29
  D. $34
  E. $41
  B. $25