AMA AMA-PCM Online Practice Questions and Exam Preparation

AMA AMA-PCM Online Questions & Answers

• Question 291:

  Which of the following combinations is used to determine the equity of a brand?

  A. Brand awareness, perceived value, brand associations, and brand loyalty
  B. Brand extension, depth, breadth, and product mix
  C. Co-branding, customer value, and product line
  D. Brand dilution, marketing strategy, labeling strategy, and branding strategy
  E. Brand association, packaging, line extension, and associated services
  A. Brand awareness, perceived value, brand associations, and brand loyalty

• Question 292:

  Which list below presents the hierarchy of needs in its correct order, beginning with the lowest level need to the highest level need?

  A. personal, social, physiological, psychological, and safety
  B. physiological, safety, love, esteem, and self-actualization
  C. safety, physiological, safety, and self-actualization, and personal
  D. self-actualization, personal, social, safety, and physiological
  E. safety, personal, self-actualization, physiological, and social
  B. physiological, safety, love, esteem, and self-actualization

• Question 293:

  Which of the following is true of an administrative marketing channel?

  A. The parent company has complete control over the marketing channel because it owns multiple segments of the channel.
  B. The channel is held together by contractual relationships between the members of the channel.
  C. There is no common ownership, but the dominant channel member controls or holds the balance of power.
  D. Several independent members--a manufacturer, a wholesaler, and a retailer--each attempts to satisfy its own objectives and maximize its profits.
  E. None of the participants has any control over the others.
  C. There is no common ownership, but the dominant channel member controls or holds the balance of power.

• Question 294:

  Cuppa, a coffee-mug manufacturer, invests money in procuring equipment to produce custom prints on coffee mugs. Cuppa also releases a new line of eco-friendly porcelain mugs priced at $20 each. Cuppa spends $24,000 per month on its production, including employees' salaries. The cost of producing and packaging each mug is $12. Cuppa has a target profit of $8,000 a month. How many mugs should Cuppa sell to gain this profit?

  A. 1,000
  B. 2,000
  C. 3,000
  D. 4,000
  E. 5,000
  D. 4,000

• Question 295:

  _____ are small, full-line discount stores that offer a limited merchandise assortment at very low prices.

  A. Category specialists
  B. Specialty stores
  C. Extreme value retailers
  D. Supermarkets
  E. Department stores
  C. Extreme value retailers

• Question 296:

  _____ refers to a change in a person's thought process or behavior that arises from experience and takes place throughout the consumer decision process.

  A. Learning
  B. Affectiveness
  C. Cognitive resonance
  D. Lifestyle
  E. Perception
  A. Learning

• Question 297:

  On August 1, 2013, sellerspace.com was visited by 150,000 users. The number of users who interacted with at least one page on the website was 150,000, the number who interacted with at least two pages was 120,000, at least three pages was 75,000, and four or more pages was 20,000. What was the bounce rate of the website on August 1, 2013?

  A. 10%
  B. 20%
  C. 30%
  D. 40%
  E. 50%
  B. 20%

• Question 298:

  Which of the following is true of rule-of-thumb methods for allocating IMC budgets?

  A. It creates a budget by first establishing a set of communication objectives.
  B. It uses prior sales to determine the present communication budget.
  C. It allots a budget according to the profits made in previous quarters.
  D. It requires limited negotiation among managers.
  E. It allocates an equal budget for all departments.
  B. It uses prior sales to determine the present communication budget.

• Question 299:

  According to the AMA Statement of Ethics, a marketer who embraces the ethical value of responsibility is expected to:

  A. contribute to charities and other social causes.
  B. avoid using coercion with all stakeholders.
  C. avoid knowing participation in conflicts of interest.
  D. listen to the needs of customers and make all reasonable efforts to monitor and improve their satisfaction on an ongoing basis.
  E. disclose list prices and terms of financing as well as available price deals and adjustments.
  B. avoid using coercion with all stakeholders.

• Question 300:

  By setting appropriate service standards and measuring service performance, firms can attempt to close a __________ gap.

  A. seniority
  B. knowledge
  C. standards
  D. delivery
  E. communication
  C. standards