AMA AMA-PCM Online Practice Questions and Exam Preparation

AMA AMA-PCM Online Questions & Answers

• Question 271:

  Pluto, a footwear company, designs and creates sports shoes for children. Since most of Pluto's target market consists of children who are in school, Pluto's retailers agree to sell its shoes for a certain amount below the actual price on the products. The price that Pluto and its retailer agree to sell the sports shoes for is known as _____.

  A. the value-based price
  B. the loss leader price
  C. the everyday low price
  D. the manufacturer's suggested retail price
  E. the reference price
  D. the manufacturer's suggested retail price

• Question 272:

  How can firm decrease the depth of the product mix?

  A. By adding a new product to an existing product line
  B. By deleting products to realign resources
  C. By eliminating loss-making product lines
  D. By introducing an existing product line in a new markets
  E. By deleting product lines in one market and moving them to another market
  B. By deleting products to realign resources

• Question 273:

  Which of the following would a firm be likely to do at the implementation stage of its marketing strategy?

  A. Introduce ethical statements in the firm's mission or vision statements
  B. Use the company's mission statement to guide the SWOT analysis for the firm
  C. Evaluate its choice of target market and advertisements to ensure that it does not encounter ethical issues
  D. Evaluate managerial actions from the standpoint of ethics
  E. Check whether potential ethical issues identified during the planning stage have been addressed
  C. Evaluate its choice of target market and advertisements to ensure that it does not encounter ethical issues

• Question 274:

  In _____ companies initially develop products for niche or underdeveloped markets, and then expand them into their original or home markets.

  A. glocalization
  B. reverse innovation
  C. homogenization
  D. localization
  E. inverse creation
  B. reverse innovation

• Question 275:

  Why don't the majority of customers bother to redeem rebates?

  A. The discount offered by rebates is not significant enough.
  B. The procedure to redeem a rebate is complex as well as lengthy.
  C. The price cut is not offered directly to the consumers.
  D. The price on the shelf is more than the normal price of the product.
  E. The rebates come with riders such as a minimum purchase.
  B. The procedure to redeem a rebate is complex as well as lengthy.

• Question 276:

  During a sales interview, Jim says "Harley Davidson" when the interviewer asks him to name a brand of American motorcycles. In this scenario, Jim is exhibiting _____.

  A. top-of-mind awareness
  B. aided recall
  C. lagged effect
  D. evaluation
  E. persuaded interest
  A. top-of-mind awareness

• Question 277:

  Sunshine Foods Inc., an international fast-food chain, allows JP Inc. to use its logo and operate a retail outlet in the name of Sunshine Foods for a specified fee. Sunshine Foods also provides JP Inc. with assistance in relocating and establishing the outlet. This type of arrangement is known as _____.

  A. a joint venture
  B. a liability partnership
  C. licensing
  D. foreign direct investment
  E. franchising
  E. franchising

• Question 278:

  In a franchise system,:

  A. the franchisor operates a retail outlet using a name and format developed and supported by the franchisee.
  B. the franchisee pays a lump sum plus a royalty on all sales in return for the right to operate a business in a specific location.
  C. the franschisee has complete control over the store design, products or services sold, management training, and advertising.
  D. franchisors receive all profits that the franchisees generate, and pay franchisees a fixed sum.
  E. franchisees are responsible for advertising, product development, and system development.
  B. the franchisee pays a lump sum plus a royalty on all sales in return for the right to operate a business in a specific location.

• Question 279:

  BlueGreen Tech is conducting market research to discover potential customers who might be interested in its products. The company will also survey its existing customers to identify ways of selling them additional products from its product line. At which stage of the customer relationship management process is BlueGreen?

  A. XXX FILL ME IN XXX
  B. Reacquisition
  C. Retention
  D. Conversion
  E. Prospecting
  E. Prospecting

• Question 280:

  _____ risks are those risks associated with the way people will feel if the product or service does not convey the right image.

  A. Safety
  B. Performance
  C. Physiological
  D. Social
  E. Psychological
  E. Psychological