AMA AMA-PCM Online Practice Questions and Exam Preparation

AMA AMA-PCM Online Questions & Answers

• Question 281:

  _____ uses a variety of statistical analysis tools to uncover previously unknown patterns in the data or relationships among variables.

  A. Data mining
  B. Data analysis
  C. Data analytics
  D. Data interpretation
  E. Data journaling
  A. Data mining

• Question 282:

  Retailers whose target audience is Baby Boomers should plan their offerings keeping in mind that:

  A. Baby Boomers are heavy Internet users and tend to do research before purchasing online.
  B. as they reach retirement age, Baby Boomers' incomes and spending power is decreasing.
  C. as a result of their being born in a post-war world, Baby Boomers tend to buy products based on price, not quality.
  D. Boomers tend to be collectivistic rather than individualistic and prefer family-oriented products.
  E. Boomers' purchasing habits are influenced by their feelings of financial insecurity.
  A. Baby Boomers are heavy Internet users and tend to do research before purchasing online.

• Question 283:

  A firm sells 20,000 units of a particular product at a price of $50 per unit. The company spends $30 per unit in raw materials and labor charges. What are company's fixed costs if it made a profit of $100,000?

  A. $100,000
  B. $200,000
  C. $300,000
  D. $400,000
  E. $500,000
  C. $300,000

• Question 284:

  Firms are most likely to use reminder advertising during the _____stage of the product lifecycle.

  A. introduction
  B. growth
  C. maturity
  D. extinction
  E. re-introduction
  C. maturity

• Question 285:

  _____ appeals help consumers make purchase decisions by offering factual knowledge that encourage consumers to evaluate the brand favorably on the basis of the key benefits they provide.

  A. Informational
  B. Push
  C. Pull
  D. Emotional
  E. Mass
  A. Informational

• Question 286:

  Salim, the Ethics and Compliance Director at KARA Mining Company, is called to look into the matter of KARA shutting down one of its mines abruptly. The local workers who are suddenly laid off contend that KARA is being unethical, while KARA claims that keeping the mine open is not very profitable. Who among these entities should Salim consider as a one-off stakeholder?

  A. KARA Mining Company
  B. KARA's employees
  C. KARA's stockholders
  D. KARA's mine and its natural environment
  E. KARA's customers located close to the mine
  D. KARA's mine and its natural environment

• Question 287:

  When conducting a SWOT analysis, an organization will identify opportunities and threats in _____.

  A. economic changes in the market
  B. its production processes
  C. its reputation in the market
  D. its products
  E. its management team
  A. economic changes in the market

• Question 288:

  When advertising content appears to be native to a platform (a news article, independent website, organic search result), the ethical thing to do is to:

  A. warn users beforehand that the platform contains content from advertisers.
  B. make sure that users are led to the advertiser's content before native content.
  C. charge the advertiser per click and not per view.
  D. make the advertisement stand out by using bright colors for the font and background.
  E. conspicuously disclose when content is sponsored by an advertiser.
  E. conspicuously disclose when content is sponsored by an advertiser.

• Question 289:

  What should a firm do to create a sustainable advantage based on product excellence?

  A. Maintain strong relationships with suppliers and retailers
  B. Undertake advertising and brand-building campaigns to reinforce brand positioning
  C. Situate stores in all busy shopping areas and malls in a city
  D. Develop a script for customer service so that all customers have a consistent experience
  E. Introduce customer loyalty programs to retain existing customers
  B. Undertake advertising and brand-building campaigns to reinforce brand positioning

• Question 290:

  The American Bar Association requires lawyers to do a certain number of hours of pro bono work. The lawyers are not paid for this work. Such requirements set by organizations are termed as _____.

  A. norms
  B. values
  C. morals
  D. character
  E. ethics
  A. norms