AMA AMA-PCM Online Practice Questions and Exam Preparation

AMA AMA-PCM Online Questions & Answers

• Question 251:

  United Beverages opens a number of new outlets to market its beverage products across the country. This reflects the _____ aspect of the marketing mix.

  A. product
  B. price
  C. promotion
  D. place
  E. process
  D. place

• Question 252:

  _____ is defined as the market value of the goods and services produced by a country in a year.

  A. Gross national income
  B. Gross domestic expenditure
  C. Gross domestic export
  D. Gross domestic valuation
  E. Gross domestic product
  E. Gross domestic product

• Question 253:

  Forever Quilting is a company that designs and distributes quilting kits. The kits are priced at $120 each. The costs of the materials that go into each kit are $45. It costs $5 in labor to assemble a kit. The company has monthly expenses of $1,200 for rent and insurance, $300 for heat and electricity, $600 for advertising in quilting magazines, and $3,500 for the monthly salary of its owner. What is the break-even point for Forever Quilting?

  A. 50
  B. 60
  C. 70
  D. 80
  E. 90
  D. 80

• Question 254:

  Jim's book store sold management textbooks online to university students. The store wanted to open a brick and motor store in a small town. However, a study showed that there was only small community college in the area and the number

  of prospective customers was likely to be low. In this scenario, the store is considering the _____ criterion.

  A. identifiability
  B. substantialness
  C. reachability
  D. profitability
  E. responsiveness
  B. substantialness

• Question 255:

  Which of the following is true of department stores?

  A. They are retailers that carry a limited variety of goods.
  B. They offer little or no assortment of merchandise.
  C. They don't offer customer services.
  D. They organize their stores into distinct sections for displaying merchandise.
  E. They exclude stocking private-label merchandise.
  D. They organize their stores into distinct sections for displaying merchandise.

• Question 256:

  Which of the following is a source of quantitative research?

  A. In-depth interviews
  B. Social media sites
  C. Scanner data
  D. Projective techniques
  E. Focus groups
  C. Scanner data

• Question 257:

  The process of dividing the market into groups of customers with different needs, wants, or characteristics--who therefore might appreciate products or services geared especially for them--is called _____.

  A. positioning
  B. targeting
  C. market penetration
  D. market development
  E. market segmentation
  E. market segmentation

• Question 258:

  In the typical communication process, the message originates from the _____.

  A. receiver
  B. transmitter
  C. sender
  D. creator
  E. decoder
  C. sender

• Question 259:

  _____ represent the collective conception of what communities find desirable, important and morally proper.

  A. Norms
  B. Values
  C. Morals
  D. Character traits
  E. Organizational cultures
  B. Values

• Question 260:

  Fin, an online clothes retailer, sells products from multiple brands. Some of the brands are expensive. Clling, a brand of t-shirts, usually sells products at more than $50 a piece. During Christmas, however, Fin offers a 25% discount on Clling that entices non-regular customers of Clling to pick up its products. The increase in sales volume offsets the discount offered. In this case, Fin is using a ____ pricing strategy.

  A. status quo
  B. target return
  C. everyday low
  D. high/low
  E. predatory
  D. high/low