AMA AMA-PCM Online Practice Questions and Exam Preparation

AMA AMA-PCM Online Questions & Answers

• Question 191:

  A group of firms that make and deliver a given set of goods and services is known as a _____.

  A. market segment
  B. line extension
  C. focus group
  D. supply chain
  E. marketing mix
  D. supply chain

• Question 192:

  Port, an OEM of computer hardware, accounts for 6% of the computer hardware sold in the

  A. S. Retailers uses hardware from OEMs like Port to assemble personal computers. Owing to the competitive nature of the industry, Port's pricing is uniform with offerings from other manufacturers. The rise and fall in pricing is dictated more by the rise and fall in prices of raw material, labor, and utilities across the industry. Port's pricing strategy is focused on _____.
  B. competitive parity
  C. target profits
  D. maximizing profits
  E. target returns
  F. market shares
  A. S. Retailers uses hardware from OEMs like Port to assemble personal computers. Owing to the competitive nature of the industry, Port's pricing is uniform with offerings from other manufacturers. The rise and fall in pricing is dictated more by the rise and fall in prices of raw material, labor, and utilities across the industry. Port's pricing strategy is focused on _____.

• Question 193:

  Mercosur, Association of Southeast Asian Nations, NAFTA, and European Union are examples of _____.

  A. trade agreements
  B. embargoes
  C. tariffs
  D. quotas
  E. exchange controls
  A. trade agreements

• Question 194:

  Mustard, a manufacturer of audio systems, is the market leader in the audio equipment segment in the U.S., a fast-growth market. Its flagship product, Zeus, a high-end audio entertainment system, holds 30% of the market share in its segment, barely a year after its release. Zeus can be classified as a _____ in the BCG matrix.

  A. dog
  B. cash cow
  C. star
  D. question mark
  E. loss leader
  C. star

• Question 195:

  The second step in the marketing research project involves

  A. analysis.
  B. design.
  C. data collection.
  D. implementation.
  E. defining.
  B. design.

• Question 196:

  In a(n) _____ search for information , a buyer examines his or her own memory and knowledge about a product or service, gathered through past experiences.

  A. external
  B. perceived
  C. informed
  D. generic
  E. internal
  E. internal

• Question 197:

  Kate buys a new summer dress but is worried that the color may fade during the first wash. This perceived danger that Kate is experiencing is known as _____ risk.

  A. social
  B. financial
  C. physiological
  D. performance
  E. psychological
  D. performance

• Question 198:

  Jim wants to buy a business suit and has a particular brand in mind. However, he also states that he might consider buying three other more expensive brands as alternatives. In this scenario, these alternative brands constitute a _____ set.

  A. distributive
  B. psychological
  C. safety
  D. retrieval
  E. evoked
  E. evoked

• Question 199:

  Donner Inc. manufactures a new vacuum cleaner that it claims can actively disinfect areas from bacteria and viruses, along with dust and dust mites. Whitwell Technologies, Donner's competitor, is fascinated with the idea but does not want to license technology from Donner Inc. Instead, the RandD team at Whitwell take apart Donner's vacuum cleaner to understand how it works. Whitwell improves on the technology and manufactures a vacuum cleaner that it claims to be better at disinfecting areas from bacteria and viruses than other competitors. Which of the following is illustrated in the scenario?

  A. Reverse engineering
  B. RandD Consortia
  C. Licensing
  D. Brainstorming
  E. Outsourcing
  A. Reverse engineering

• Question 200:

  Which of the following aspects is directly responsible for determining the zone of tolerance of customers?

  A. The brand awareness of a product
  B. The breadth of the product mix
  C. The importance of each service quality dimension
  D. The complexity of the product or service
  E. The type of labeling used
  C. The importance of each service quality dimension