AMA AMA-PCM Online Practice Questions and Exam Preparation

AMA AMA-PCM Online Questions & Answers

• Question 211:

  CL Inc. an American fast-food chain enters into an agreement with Mars Corp., a British firm. According to the terms of the contract, Mars Corp. can use CL's brand name, image, logo and business format for a specified fee. This type of market entry is known as _____.

  A. strategic alliance
  B. franchising
  C. joint venture
  D. direct investment
  E. exporting
  B. franchising

• Question 212:

  Which of the following is true of Millenials?

  A. They are those born between 1946 and 1964.
  B. They are those who were alive during World War II.
  C. They are also known as digital natives.
  D. They are those born between 2002 and 2014.
  E. They are also referred to as Generation Yers.
  E. They are also referred to as Generation Yers.

• Question 213:

  _____ occurs when the brand extension adversely affects consumer perceptions about the attributes the core brand is believed to hold.

  A. Brand dilution
  B. Line extension
  C. Rebranding
  D. Co-branding
  E. Brand association
  A. Brand dilution

• Question 214:

  Which of the following is a key similarity between selective distribution and exclusive distribution?

  A. Like exclusive distribution, selective distribution involves placing products in as many stores as possible.
  B. Like selective distribution, exclusive distribution eliminates the retail mark-up.
  C. Like exclusive distribution, selective distribution helps a seller maintain a particular image and control the flow of merchandise into an area.
  D. Like selective distribution, exclusive distribution always eliminates agency mark-up.
  E. Like exclusive distribution, selective distribution cannot be used for luxury goods.
  C. Like exclusive distribution, selective distribution helps a seller maintain a particular image and control the flow of merchandise into an area.

• Question 215:

  Which of the following retailers offers a broad variety of merchandise, limited service, and low prices?

  A. Full-line discount stores
  B. Specialty stores
  C. Extreme value retailers
  D. Department stores
  E. Convenience stores
  A. Full-line discount stores

• Question 216:

  Maynard Inc., a grocery chain, introduced a new system where customers could shop for groceries while travelling on public transportation. Using their smartphones and screens located on buses and trains, customers were able to order groceries and save time. The groceries were later delivered to their homes. In this scenario, Maynard Inc. is engaging the _____ component of the marketing mix.

  A. positioning
  B. price
  C. promotion
  D. product
  E. place
  E. place

• Question 217:

  The Better Business Bureau suggests that at least _____ of the sales should occur at a price for it to be used as a reference price.

  A. 20 percent
  B. 30 percent
  C. 40 percent
  D. 50 percent
  E. 60 percent
  D. 50 percent

• Question 218:

  Which of the following is true of a conventional marketing channel?

  A. It is also known as a vertical marketing system.
  B. In this system, each member acts in the best interest of the other members.
  C. In this channel, one member has control over the others.
  D. In this system, each member strives to satisfy its own objectives.
  E. It includes contractual, administered, and corporate marketing systems.
  D. In this system, each member strives to satisfy its own objectives.

• Question 219:

  QuickFix Inc., a clothing supplier, sends an advanced shipping notice document to Western Stores. Which of the following information is most likely to be conveyed by this document?

  A. Details regarding transfer of ownership and so forth
  B. Information relating to the previous owners
  C. Details related to size and quantity of shipment
  D. Details related to price of the shipment
  E. Details related to the warehousing of the shipment
  C. Details related to size and quantity of shipment

• Question 220:

  Kreme, a biscuit manufacturer, offers retailers a 20% discount on its latest product, Coco- Bite. The discount offer comes with a rider that retailers have to feature the product in their promotional material. Kreme is offering a(n) _____ to its retailers.

  A. slotting allowance
  B. cash discount
  C. seasonal discount
  D. advertising allowance
  E. cumulative quantity discount
  D. advertising allowance