AMA AMA-PCM Online Practice Questions and Exam Preparation

AMA AMA-PCM Online Questions & Answers

• Question 201:

  _____ retailers offer an inconsistent assortment of brand name merchandise at a significant discount from the manufacturer's suggested retail price (MSRP).

  A. Limited-line
  B. Off-price
  C. Hypermarket
  D. Convenience
  E. Extreme value
  B. Off-price

• Question 202:

  Mars Inc., a retailer, maintains strong relationships with its suppliers. It has a strong supply chain and the company motto is ""We never miss our delivery dates."" In this scenario, Mars Inc. is achieving sustainable competitive advantage through a strategy of _____ excellence.

  A. locational
  B. product
  C. service
  D. operational
  E. customer
  D. operational

• Question 203:

  Which of the following refers to bounce rate?

  A. The percentage of visitors who eventually buy a product from the site
  B. The number of visits made to a site by an individual
  C. The total requests for a page
  D. The number of unique visitors to a site
  E. The number of times a visitor leaves a site after viewing only one page
  E. The number of times a visitor leaves a site after viewing only one page

• Question 204:

  In conducting a SWOT analysis, Blue Sun Corp. notes that its production process is much more advanced than those of competitors. This will be considered one of the company's _____ in the SWOT analysis.

  A. weaknesses
  B. opportunities
  C. strengths
  D. threats
  E. selling points
  C. strengths

• Question 205:

  Quano Inc. decides to produce a 3D-display phone, Chel, which is a much-anticipated release. Raymond and Jenny are among thousands of buyers who queue up outside a retail store to buy Chel on the day of its release. Most buyers are disappointed within a week because of heating issues. Quano announces immediately that it would replace the defective phones with a rectified model. Raymond and Jenny's replacement phones arrive after three months. The new Chel has a few issues that are taken care of by a software upgrade. This prompts a flood of sales. Trevor is one of Quano's regular customers who buys Chel after the software upgrade. In this scenario, Trevor is one among the _____.

  A. early adopters
  B. innovators
  C. early majority
  D. late majority
  E. laggards
  C. early majority

• Question 206:

  Diversification refers to the marketing strategy of

  A. increasing sales of current products in current markets.
  B. selling current products to new markets.
  C. selling new products to new markets.
  D. selling new products to current markets.
  E. selling the same brands in both current and new markets.
  C. selling new products to new markets.

• Question 207:

  Which of the following is true of noise?

  A. It can be any distortion in the communication channel.
  B. It does not occur during the encoding stage.
  C. It enables the receiver to create a feedback loop.
  D. It does not occur during the decoding stage.
  E. It occurs only during the transmission stage.
  A. It can be any distortion in the communication channel.

• Question 208:

  DRM Bikes received an order for a customized bike. Bret, the employee in charge of ordering parts for the custom bikes, ordered two fewer clamping bolts and realized the mistake only after his co-worker Julio complained of a shortage in clamping bolts. Julio suggested that it was best to inform the customer about the situation and place a new order for a set of bolts. Martino, Bret's co-worker, suggested using an old pair of bolts because the average customer wouldn't recognize the difference. However, Bret knows that the customer is an experienced biker who will notice the difference, and hence suggested that they use the old pair on a bike for a customer who would not. Considering the evidence presented, what is the ethical step for the sales manager to take?

  A. Act on Bret's advice.
  B. Act on Julio's advice.
  C. Act on Martino's advice.
  D. Use an old set of bolts now and replace them when the customer comes back for the first bike service.
  E. Tell the customer that they faced a mechanical problem and hence delivery would be delayed.
  B. Act on Julio's advice.

• Question 209:

  A seller's costs are usually determined during or after a product is made, with a specified percentage or dollar amount added to the cost to establish a price. In this case, the organization is using _____ pricing.

  A. skimming
  B. demand-based
  C. differential
  D. cost-plus
  E. expense-based
  D. cost-plus

• Question 210:

  Which of the following is a key difference between B2B and B2C buying processes?

  A. Unlike B2B, B2C buying requires formal orders from the buyer.
  B. Unlike B2C, B2B buying decisions are made by families or individuals.
  C. Unlike B2B, B2C buying process starts with need recognition.
  D. Unlike B2C, B2B decisions do not require a great deal of consideration.
  E. Unlike B2B, B2C has a relatively less formal alternative evaluation step.
  E. Unlike B2B, B2C has a relatively less formal alternative evaluation step.