AMA AMA-PCM Online Practice Questions and Exam Preparation

AMA AMA-PCM Online Questions & Answers

• Question 181:

  SciFun.com and NatuRun.com are two websites that publish articles related to science and technology. The webpages on these sites often link to each other's websites, particularly when an article from one website is reproduced on the other. An original article about black holes, from SciFun, is reproduced as is on NatuRun with the original 20 images. The article receives 7,000 pageviews and generates 147,000 hits. 15% of the pageviews result in users clicking the link to the original article on SciFun. What is the number of hits generated on the original article due to NatuRun?

  A. 7,000
  B. 1,050
  C. 147,000
  D. 22,050
  E. 20
  D. 22,050

• Question 182:

  The retention rate of a particular brand of engine oil in 2013 is 87%. If 6,000,000 customers purchased the brand in 2012, how many of these customers purchased the same brand in 2013?

  A. 5,100,000
  B. 5,177,000
  C. 5,220,000
  D. 5,250,679
  E. 5,291,100
  C. 5,220,000

• Question 183:

  LockIt, a manufacturer of electronic safes, accounts for 5% of the safes sold in the U.S. LockIt's current business strategy is aimed at selling better-quality products at higher prices than competitors. The higher prices make LockIt one of the leaders in terms of revenue earned. Having satisfied initial objectives of earning a certain ROI, LockIt sets a target of accounting for 25% of the units sold during the next financial year. To further this goal, LockIt introduces a line of lower-priced safes that are priced below similar competing products. LockIt's new pricing strategy is _____.

  A. sales oriented
  B. profit oriented
  C. customer oriented
  D. supplier oriented
  E. competitor oriented
  A. sales oriented

• Question 184:

  Talyn Cosmetics sells high-end cosmetics that are coveted by women, but are priced out of the budgets of most average buyers. Talyn wants to enter the Arian market and is conducting market research to identify the market segment on which it should focus its strategy. Researchers send out a questionnaire to a vast pool of potential customers in Aria and analyze the results. Which of the following questions should research analysts focus on to identify the target segment?

  A. Would you choose Talyn Cosmetics over other cosmetics brands in the market? Why?
  B. Would you be interested in buying Talyn Cosmetics? What is the most you would be willing to spend on a brand of cosmetics?
  C. What is your preferred mode of purchase of cosmetics--retail stores or online?
  D. List your favorite brands of cosmetics.
  E. How old were you when you began using cosmetics?
  B. Would you be interested in buying Talyn Cosmetics? What is the most you would be willing to spend on a brand of cosmetics?

• Question 185:

  Empowerment of employees helps to address the delivery gap because:

  A. employees directly involved with the customer can respond effectively at the moment the problem occurs.
  B. customers appreciate it when everyone in the delivery chain has the same level of authority.
  C. management then doesn't need to devote time and energy to resolving service delivery problems.
  D. employees spend less time resolving problems than managers would.
  E. the major decisions in running a business are taken by lower-level employees and not the senior management.
  A. employees directly involved with the customer can respond effectively at the moment the problem occurs.

• Question 186:

  CL Foods, a fast-food chain, considers the entire community to be a potential target market. Moreover, the chain has stores in business districts, near schools and colleges and next to ball-parks. CL Foods is using a _____ strategy.

  A. micromarketing
  B. undifferentiated
  C. concentrated
  D. targeted
  E. focused
  B. undifferentiated

• Question 187:

  What do retail outlets hope to achieve from using promotions in conjunction with markdowns?

  A. Bulk purchase of products, which reduces brand switching and, in turn, increased consumption
  B. Increased loyalty of customers based on discounts tailored to suit individual customers
  C. An increase in store traffic that leads to the purchase of non-promotional products at regular prices
  D. Increased savings for customers and increased profits, without actually cutting prices
  E. Selling off less desirable products by including them in a package with more desirable products
  C. An increase in store traffic that leads to the purchase of non-promotional products at regular prices

• Question 188:

  _____ involves a process of defining the 4P variables so that target customers have a clear, distinctive, desirable understanding of what the product does or represents in comparison with competing products.

  A. Value proposition
  B. Relative positioning
  C. Competitive positioning
  D. Market positioning
  E. Selective perception
  D. Market positioning

• Question 189:

  Which of the following represents an ethical problem?

  A. A manager refusing to grant leave to a subordinate who wants to watch a baseball game
  B. A manager underselling his team's abilities to keep the client's expectations reasonable
  C. A manager exaggerating current sales figures slightly to earn a bonus and promotion
  D. A manager accepting responsibility for the mistakes made by his team
  E. A manager admonishing an employee for making a mistake that jeopardized a project
  C. A manager exaggerating current sales figures slightly to earn a bonus and promotion

• Question 190:

  Which of the following is true of B2B and B2C purchase decisions?

  A. Both types of decisions involve the same purchasing behaviors.
  B. A B2C purchase usually involves many people in the decision process.
  C. A B2C purchase typically involves a more formal decision process.
  D. The purchase decision in a B2C scenario is explicit.
  E. A B2B purchase involves less formal processes than B2C purchases.
  C. A B2C purchase typically involves a more formal decision process.