AMA AMA-PCM Online Practice Questions and Exam Preparation

AMA AMA-PCM Online Questions & Answers

• Question 171:

  Resolve surveys 20,000 households that own a TV. The results of this survey indicate that an advertisement for a retail store was watched 360,000 times during a period of three days. The same advertisement was watched at least once by 30,000 people. What is the average frequency of the advertisement?

  A. 30,000
  B. 360,000
  C. 12
  D. 10,000
  E. 1.5
  C. 12

• Question 172:

  Each month, the owner of a small restaurant that sells take-out fried chicken and biscuits pays $2,500 in rent, $500 in utilities, $750 interest on a loan, insurance premium of $200, and $250 on advertising on local buses. A bucket of take-out chicken is priced at $9.50. Unit variable costs for the bucket of chicken are $5.50. How many small buckets of chicken does the restaurant need to sell to break even each month?

  A. 442 buckets
  B. 764 buckets
  C. 1,050 buckets
  D. 3,150 buckets
  E. 4,200 buckets
  C. 1,050 buckets

• Question 173:

  Novel Electronics sold 400 Technova smartphones in the first week of October 2013 at a price of $250 per unit. The following week, it reduced the price to $230 per unit and it saw sales increase by 20%. What is the price elasticity of demand of Technova smartphones?

  A. 0.5
  B. 1
  C. 1.5
  D. 2
  E. 2.5
  E. 2.5

• Question 174:

  Which problem solving variation would likely be used for clothing, sheets, towels, or electric can openers?

  A. Routine response behavior
  B. Limited problem solving
  C. Extended problem solving
  D. Simulated solving
  E. Integrated problem solving
  B. Limited problem solving

• Question 175:

  Which of the following is the first step in planning and executing an advertising campaign?

  A. Creating advertisement
  B. Conveying the message
  C. Evaluating and selecting media
  D. Determine the budget
  E. Identifying the target audience
  E. Identifying the target audience

• Question 176:

  Newtown-based athletic shoe manufacturer Alpha Shoes sells different types of shoes for kids, and focuses its marketing activities in the Newtown region. To increase sales of its products, Alpha begins an intensive promotional campaign in Newtown's schools. Which of the following market strategies is the company using?

  A. diversification
  B. market penetration
  C. horizontal integration
  D. market development
  E. vertical integration
  B. market penetration

• Question 177:

  FEL Pharmaceuticals, a new company, decides to incorporate features of the AMA's statement of ethics into its mission statements. The company hires Bernardo, an industry expert, to help them understand the ethical norms of the industry. FEL Pharmaceuticals is most likely in the _____ stage of the strategic marketing planning process.

  A. control
  B. integration
  C. decline
  D. implementation
  E. planning
  E. planning

• Question 178:

  _____ represents the difference between what the customer really wants and what he or she will accept before going elsewhere.

  A. Strength of preference
  B. Threshold level
  C. Service quality gap
  D. Voice-of-customer
  E. Zone of tolerance
  E. Zone of tolerance

• Question 179:

  Which of the following is true of the standardized marketing approach?

  A. It is losing its relevance in an increasingly globalized marketplace.
  B. It is not profitable to maintain a standard product across increasingly diverse cultures.
  C. It can work well for some, but not all products.
  D. It is very expensive in terms of advertising and other marketing costs.
  E. It does not work well for multi-functional products.
  C. It can work well for some, but not all products.

• Question 180:

  Pluto Inc., a market research company, collects data relating to its clients from sources such as Facebook, Twitter, blogs and review websites and assesses customers' feelings toward particular products. Which of the following methods is Pluto Inc., likely to use to achieve desired results?

  A. Sentiment analysis
  B. Distribution analysis
  C. App analysis
  D. Network analysis
  A. Sentiment analysis