AMA AMA-PCM Online Practice Questions and Exam Preparation

AMA AMA-PCM Online Questions & Answers

• Question 161:

  The Crichton Family Farm is a family-run business that produces and sells organic produce, preserves, and baked goods under the Crichton Family Farm brand. It has generally operated in a limited area, selling most of its products from the farm and in stores in the nearby town of Greenville. When loyal customers mentioned the brand on social media sites, there was great interest from others, and the Crichtons saw potential to expand the business. Which of the following strengthens the case for the family to opt for a product development strategy?

  A. Crichton products are all-natural, without preservatives or additives, and cannot be stored for a long time.
  B. Many customers enquire if the Crichtons sell organic dairy products as well and are willing to buy them.
  C. A chain of organic food stores has approached the Crichtons and offered to stock Crichton products in its outlets throughout the state.
  D. Crichton products sell very quickly, and the Crichtons rarely stock inventory for longer than a week.
  E. The Crichton Family Farm's most popular product is its home-baked loaves of bread, which sell twice as fast as any other item.
  B. Many customers enquire if the Crichtons sell organic dairy products as well and are willing to buy them.

• Question 162:

  Calculate the return on marketing investment of a campaign that costs $10,000 and delivers $45,000 in incremental net profit.

  A. 1.5
  B. 2
  C. 2.5
  D. 3.5
  E. 4
  D. 3.5

• Question 163:

  Which of the following is a tool used to determine amount of traffic using a site, visiting a blog or tweeting about it?

  A. Bounce analysis
  B. Click paths
  C. Conversion rates
  D. Bounce rate
  E. Hits
  E. Hits

• Question 164:

  Which of the following would be considered a strength in a typical SWOT analysis?

  A. a reputation for delivering quality products
  B. the exit of a competitor from the market
  C. increased disposable income among the target population
  D. a relaxation in government regulations concerning the company's product
  E. the failure of a rival product
  A. a reputation for delivering quality products

• Question 165:

  _____ is a theory that states that if the exchange rates of two countries are in equilibrium, a product purchased in one will cost the same in the other, if expressed in the same currency.

  A. Subsistence theory
  B. Samuelson effect theory
  C. Purchasing power parity theory
  D. Penn effect theory
  E. Trade parity theory
  C. Purchasing power parity theory

• Question 166:

  Which of the following is a feature of a warehouse club?

  A. A large assortment of food and other products
  B. High prices and luxury merchandise
  C. Little to no in-store service and sales expertise
  D. Deep but narrow assortments and sales associate expertise
  E. An inconsistent assortment of brand name merchandise sold at a significant discount
  C. Little to no in-store service and sales expertise

• Question 167:

  Reference groups refer to

  A. the relatively permanent, homogeneous divisions in a society that consists of people who share similar values, interests, and behaviors.
  B. individuals who exert direct or indirect social influence over others.
  C. one or more persons whom an individual uses as a basis for comparison regarding beliefs, feelings, and behaviors.
  D. those buyers who, through the size of their purchases, affect where marketing dollars will be spent.
  E. those with whom a person does not wish to be a member of or identified with.
  C. one or more persons whom an individual uses as a basis for comparison regarding beliefs, feelings, and behaviors.

• Question 168:

  EightBuy.com is an online retail store that offers a special discount on every eighth item that a customer purchases from the store. The website has over 100 pages and the home page of the website is the most viewed page, at 1 million views per day. If EightBuy.com attracts 400,000 unique visitors per day, what is the number of impressions of its home page?

  A. 100
  B. 400,000
  C. 1 million
  D. 1.4 million
  E. 3.2 million
  C. 1 million

• Question 169:

  Recency, frequency, monetary (RFM) analysis is based on the concept that

  A. most consumers follow the standard AIDA process when viewing an ad.
  B. the best predictor of future behavior is past and present behavior.
  C. demographics are the basis of all good market research data.
  D. the best customers for a product are the existing customers.
  B. the best predictor of future behavior is past and present behavior.

• Question 170:

  Which of the following firms is following a market development strategy?

  A. Baseline Technologies, which is entering a new country to sell its products
  B. Arguello Foods, which begins a customer loyalty program to encourage its existing customers to buy more
  C. Juniper Media, which adds public relations services to its existing advertising business
  D. Runway Fashions, which begins selling a brand of moderately-priced clothing in addition to its premium offerings
  E. Inscape Clothing Inc., which sold jeans and jackets in the Cumbrian market, expanding its market to Abara and beginning to sell footwear as well
  A. Baseline Technologies, which is entering a new country to sell its products