AMA AMA-PCM Online Practice Questions and Exam Preparation

AMA AMA-PCM Online Questions & Answers

• Question 121:

  Which of the following is true of postpurchase cognitive dissonance?

  A. It is likely for products that work as intended.
  B. It is not likely for products that are widely available.
  C. It is likely for products that are associated with low levels of risk.
  D. It is likely for products that are frequently purchased.
  E. It is likely for expensive products.
  E. It is likely for expensive products.

• Question 122:

  Which of the following is an advantage of using a quantity discount?

  A. It offers a net increase in sales by stealing sales from a future period.
  B. It induces first-timers to try a product and converts them to regular users.
  C. It allows retailers to sell products at lower prices by placing discount costs on the manufacturer.
  D. It allows retailers to maximize profits on a product during its launch phase.
  E. It encourages customers to consume more of the product and increases brand loyalty.
  E. It encourages customers to consume more of the product and increases brand loyalty.

• Question 123:

  Which of the following is the function of programs and PSA's in the PR context?

  A. They support cause-related marketing efforts.
  B. They give the required financial data to investors and other outsiders.
  C. They generate news coverage of an organizations activities or products.
  D. They inform various constituencies about the activities of an organization.
  E. They highlight specific areas of expertise.
  A. They support cause-related marketing efforts.

• Question 124:

  Which of the following stages of a product life cycle attracts laggards?

  A. introduction
  B. growth
  C. maturity
  D. harvest
  E. decline
  E. decline

• Question 125:

  Rudolf Freer Inc., an automobiles manufacturer, decides to create an all-weather golf cart. The decision is stimulated by the increasing popularity of snow-golfing. The RandD team of Rudolf develop a working model of the golf cart and simulate different weather conditions in the lab to see how the golf cart holds up. The golf cart is currently in the stage of _____.

  A. alpha testing
  B. beta testing
  C. market testing
  D. concept testing
  E. idea generation
  A. alpha testing

• Question 126:

  CL Inc., an L.A.-based shoe manufacturer, develops a ready-to-wear clothing line and markets it in Britain. The company creates a completely new brand image for its clothing line as well. In this scenario, CL Inc. is using a _____ strategy.

  A. market development
  B. product development
  C. market penetration
  D. product penetration
  E. diversification
  E. diversification

• Question 127:

  Moul, a diaper manufacturer, is developing a media plan that involves trying to expose its target audience to its new advertisement about ten times. Moul is trying to increase its advertisement's _____.

  A. reach
  B. repetition
  C. frequency
  D. targeting
  E. exposure
  C. frequency

• Question 128:

  Ryan's Bikes, a motorcycle company, designs and builds custom bikes. The company customizes each vehicle according to the taste, specification and individual requirements of the customer. In this scenario, Ryan's is using a _____ strategy.

  A. mass marketing targeting
  B. concentrated targeting
  C. micromarketing
  D. differentiated targeting
  E. undifferentiated targeting
  C. micromarketing

• Question 129:

  Mars Inc., a fashion brand, provides a free location-based app to its customers which requires them to share where they are, and what they are doing and when they're doing it. The company uses this app to build loyalty and these apps are known as _____ apps.

  A. systemized
  B. snap
  C. fashion
  D. gamified
  E. price check
  D. gamified

• Question 130:

  Which of the following is a disadvantage of outdoor marketing?

  A. It cannot be linked to detailed content.
  B. It is relatively more flexible than newspaper advertising.
  C. It offers reduced chances of repeat exposure.
  D. It is highly expensive.
  E. It offers very limited exposure time.
  E. It offers very limited exposure time.