AMA AMA-PCM Online Practice Questions and Exam Preparation

AMA AMA-PCM Online Questions & Answers

• Question 111:

  The profit earned by a product is at its lowest during the _____ stage of the product life cycle.

  A. introduction
  B. maturity
  C. growth
  D. accelerated development
  E. decline
  A. introduction

• Question 112:

  When should a company use individual brands over family brands?

  A. When the manufacturer has to bear the costs of advertisement
  B. When the product is designed by a retailer and developed by a manufacturer
  C. When the products vary in their usage and performance
  D. When the manufacturer wants greater control over positioning the brand
  E. When the manufacturer wants the individual products to feed off each others' success
  C. When the products vary in their usage and performance

• Question 113:

  Ricardo buys a dental care kit from Sobreno's, a retail store. The kit contains mouthwash, toothpaste, floss, tongue cleaner, and toothbrush in individual boxes with the manufacturers' labeling. The mouthwash comes in a 50-ounce bottle, the toothpaste in a 4- ounce tube, the floss in a small pack, and the tongue cleaner and toothbrush in anti- bacterial wraps. Which of the following from the scenario is a primary package?

  A. The dental care kit
  B. The floss in its box with the manufacturer's label
  C. The toothpaste in its 100g tube
  D. The anti-bacterial wrap containing the toothbrush and tongue cleaner
  E. The manufacturers' labels on each individual product
  C. The toothpaste in its 100g tube

• Question 114:

  Analyzing data and developing insights from this analysis would take place before the _____ step of the market research process.

  A. defining objectives
  B. designing the research
  C. data collection
  D. determining research needs
  E. implementation
  E. implementation

• Question 115:

  An everyday low pricing strategy differs from a high/low pricing strategy in that an everyday low pricing strategy:

  A. does not offer products at discounted prices.
  B. has a more uniform pricing throughout a year.
  C. offers different discounts and prices on different days of the year.
  D. uses predatory pricing and premium pricing tactics.
  E. relies on the promotion of sales.
  B. has a more uniform pricing throughout a year.

• Question 116:

  Customer relationship management refers to

  A. the view that organizations should satisfy the needs of consumers in a way that provides for society's well-being.
  B. the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.
  C. the idea that an organization should (1) strive to satisfy the needs of consumers (2) while also trying to achieve the organization's goals.
  D. the links an organization has to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit.
  E. the cluster of benefits that an organization promises customers to satisfy their needs.
  B. the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.

• Question 117:

  Raymond is driving across town when he spots a billboard that reads, "When life begins..." He instantly recognizes this as the tagline for Voch Spa and expects to find a spa nearby. Which of the following aspects of a brand is exemplified in this scenario?

  A. Brand licensing
  B. Brand dilution
  C. Brand association
  D. Brand loyalty
  E. Brand extension
  C. Brand association

• Question 118:

  The second stage of the AIDA model is _____.

  A. Intention
  B. Interest
  C. Introduction
  D. IMC
  E. Insistence
  B. Interest

• Question 119:

  Quano Inc. decides to produce a 3D-display phone, Chel, which is a much-anticipated release. Most buyers are disappointed within a week because of heating issues. Quano announces immediately that it would replace the defective phones with a rectified model. The new Chel arrives two months later and has a few issues that are taken care of by a software upgrade. This prompts a flood of sales. After six months, Quano releases a new 3D-phone and drops the prices of Chel by over 40%. Jason who has been waiting for this opportunity buys a Chel immediately. In this scenario, Jason is one among the _____.

  A. early adopters
  B. innovators
  C. early majority
  D. late majority
  E. laggards
  D. late majority

• Question 120:

  Marielle Farm sells bakery and dairy products in the U.S. It sells three varieties of cheese, six types of breads, four types of jams, five types of cookies, and eight different varieties of croissants. What is the breadth of Marielle's product mix in this scenario?

  A. 3
  B. 4
  C. 5
  D. 6
  E. 8
  C. 5