AMA AMA-PCM Online Practice Questions and Exam Preparation

AMA AMA-PCM Online Questions & Answers

• Question 131:

  Stitch, a bespoke designer boutique, in Florida, caters to over 150 customers every month. The customers usually choose and purchase fabric at the same store and depend on an in- house tailor's recommendations for purchasing the right amount of fabric. If the employees of Stitch overestimate the amount of fabric required or overcharge customers for fabric, they will be violating the value of _____ in the AMA Statement of Ethics.

  A. transparency
  B. citizenship
  C. fairness
  D. respect
  E. expediency
  C. fairness

• Question 132:

  Lumos Lighting, a company that offers lighting solutions for office spaces, has adopted the AMA Statement of Ethics, although not in its entirety. It does not recognize the value of citizenship as an ethical requirement. Which of the following is Lumos Lighting least likely to do?

  A. Apologize to a customer for a faulty product.
  B. Invest in a new manufacturing facility to generate more jobs.
  C. Institute an employee rewards program.
  D. Donate money to a nonprofit involved in developing sustainable living methods.
  E. Create a communication channel for customers to lodge complaints.
  D. Donate money to a nonprofit involved in developing sustainable living methods.

• Question 133:

  What is the advantage of manufacturer brands?

  A. Manufacturers do not have to create or control marketing strategies.
  B. Manufacturer brands do not require extensive use of marketing programs.
  C. Manufacturer brands ensure consistent quality of products.
  D. Manufacturer brands are marketed by retailers who ensure a wider reach.
  E. Manufacturer brands are cheaper than store brands.
  C. Manufacturer brands ensure consistent quality of products.

• Question 134:

  If a customer spends $40 on purchasing a company's product and spends $80 on other companies' products in the same product category, what is the company's share of customer wallet?

  A. 11.12%
  B. 22.46%
  C. 29.77%
  D. 33.33%
  E. 41.13%
  D. 33.33%

• Question 135:

  James visits a car dealership with the intention of buying a hatchback. However, he notices that the dealership is offer discounts on sedans and SUV's and considers three different options. In terms of the consumer buying decision process, James just experienced

  A. alternative evaluation.
  B. need recognition.
  C. product preference.
  D. information search.
  E. purchase power.
  A. alternative evaluation.

• Question 136:

  One of the advantages that price skimming offers over penetration pricing is that:

  A. competitors cannot enter the market easily.
  B. a firm that sets a high price initially can lower its price easily.
  C. the cost of production decreases with an increase in production capacity.
  D. profits and market share can be built quickly.
  E. it allows a company to target the most price-sensitive segments first.
  B. a firm that sets a high price initially can lower its price easily.

• Question 137:

  Fly, a manufacturer of indoor and outdoor heaters, has production facilities that are not running at their full capacity because of piled up inventory. Fly offers a discount to retailers who purchase heaters while the weather is still warm, because the cold months are still at least three months away. Based on historical sales data, Digimart, a retailer, picks up 200 heaters from Fly at a discount of 30% on the usual price. This scenario is an example of a(n) _____.

  A. noncumulative quantity discount
  B. quantity discount
  C. slotting allowance
  D. cash discount
  E. seasonal discount
  E. seasonal discount

• Question 138:

  Churches, educational organizations, and hospitals are considered _____ buyers.

  A. corporate
  B. government
  C. institutional
  D. public
  E. discounted
  C. institutional

• Question 139:

  Procedural fairness refers to:

  A. a customer's perception of the benefits he or she received compared with the costs of inconvenience or loss.
  B. the perceived fairness of the process used to resolve complaints.
  C. the turnaround time taken by a company from receiving a complaint to its resolution.
  D. a customer's perception of the reliability and assurance of a service provider.
  E. the difference in perception between customers about the same service provider.
  B. the perceived fairness of the process used to resolve complaints.

• Question 140:

  Which of the following is a feature of radio advertisements?

  A. It enables personalization.
  B. It is highly targeted.
  C. It can be linked to detailed content.
  D. It offers higher exposure periods.
  E. It offers a wide reach.
  E. It offers a wide reach.