AMA AMA-PCM Online Practice Questions and Exam Preparation

AMA AMA-PCM Online Questions & Answers

• Question 141:

  Which of the following is true of a strategic alliance?

  A. It involves investing in the partner firm.
  B. It involves sharing financial burdens.
  C. It enables a partner firm to use the brand image of another.
  D. It involves only B2B selling.
  E. The firms involved do not engage in equity partnerships.
  E. The firms involved do not engage in equity partnerships.

• Question 142:

  Ryan, an insurance salesperson, sells an insurance policy covering hurricane damage to Sean. However, as instructed by his company, Ryan fails to tell Sean that the policy does not include water damage caused by hurricane flooding. In this scenario,

  A. only the insurance company can be held accountable for fraudulent sales.
  B. only Ryan can be held accountable for fraudulent sale.
  C. no one can be held accountable as the buyer must read the document carefully before buying.
  D. both the insurance company and the salesman can be held accountable.
  E. Ryan can be held accountable only if water damage actually happens.
  D. both the insurance company and the salesman can be held accountable.

• Question 143:

  Jim was born after World War II in the year 1949 in the U.S. If most of his friends were born between 1957 and 1950, Jim and his friends would be considered part of _____.

  A. cohorts
  B. Generation Xers.
  C. baby boomers
  D. Generation Yers
  E. Generation Zers
  C. baby boomers

• Question 144:

  Blogs provide companies with the opportunity to

  A. transfer control to the customer.
  B. enable customers to experience services.
  C. educate and engage their customers.
  D. excite their customers.
  E. enable customers to experience the product.
  C. educate and engage their customers.

• Question 145:

  Which of the following is true of PSA's?

  A. They focus on issues related to places, politics, or an industry
  B. They are intended to push people towards repurchases.
  C. They are used only during the maturity stage of product life cycle.
  D. They focus on public welfare.
  E. They are always government funded.
  D. They focus on public welfare.

• Question 146:

  Which of the following is true of wants?

  A. They are goods that are desired.
  B. They are goods that are widely available.
  C. They are products that are necessary.
  D. They are services that are necessary.
  E. They are goods that are required for daily use.
  A. They are goods that are desired.

• Question 147:

  Which of the following is an advantage of using primary data sources?

  A. It requires very little time and effort.
  B. It is inexpensive.
  C. It does not require any sophisticated training.
  D. It offers a lesser scope for bias.
  E. It does not require experience to design the study.
  D. It offers a lesser scope for bias.

• Question 148:

  The _____ component of attitude reflects a person's belief system, or what we believe to be true.

  A. behavioral
  B. affective
  C. perceptive
  D. physiological
  E. cognitive
  E. cognitive

• Question 149:

  _____ is the two-way flow of communication between a buyer and a seller that is designed to influence the buyer's purchase decision.

  A. Advertising
  B. Direct marketing
  C. Public relation
  D. Sales promotion
  E. Personal selling
  E. Personal selling

• Question 150:

  Reso, a manufacturer of mp3 players or portable media players (PMPs), accounts for 157,500 of the 700,000 PMPs sold annually in the United States. What is the Reso's market share of the PMP market?

  A. 17.20%
  B. 22.50%
  C. 26.10%
  D. 29.80%
  E. 34.40%
  B. 22.50%