AMA AMA-PCM Online Practice Questions and Exam Preparation

AMA AMA-PCM Online Questions & Answers

• Question 91:

  Snap, a manufacturer of cleaning supplies, sells its products through retailers like Peblle, a country-wide chain of discount stores in the U.S. At the end of a quarter, Snap takes into account the total purchases made by Peblle and offers a discount in the form of a rebate check. The pricing tactic used by Snap is termed as a(n) _____.

  A. slotting allowance
  B. cash discount
  C. seasonal discount
  D. trade allowance
  E. cumulative quantity discount
  E. cumulative quantity discount

• Question 92:

  Which of the following is an advantage of secondary data collection?

  A. It always provides data that is specific to immediate needs.
  B. It requires sophisticated training and hence is always accurate.
  C. It offers in-depth consumer behavioral insights.
  D. It guarantees information without bias.
  E. It saves time and effort in collecting and analyzing.
  E. It saves time and effort in collecting and analyzing.

• Question 93:

  Power in a marketing channel exists when:

  A. all the firms in the channel have contractual relationships with the others.
  B. each channel member is independent; there is no parent company that owns channel members.
  C. one firm has the means or ability to dictate the actions of another member at a different level of distribution.
  D. all the members of the channel are at the same level of distribution.
  E. the channel is a direct channel.
  C. one firm has the means or ability to dictate the actions of another member at a different level of distribution.

• Question 94:

  What is the argument for standardizing marketing strategies across cultures?

  A. Tastes, preferences, and motivations of people in different cultures are becoming more homogeneous.
  B. A common brand name, packaging, and communication strategy cannot be used successfully for multiple products.
  C. Communication capabilities and transport systems are standardized across nations.
  D. The currencies of the different nations rise and fall together.
  E. The effects of globalization are not as widespread as researchers indicate.
  A. Tastes, preferences, and motivations of people in different cultures are becoming more homogeneous.

• Question 95:

  In which of the following cases is a firm making a business decision based on a strength, as identified in a SWOT analysis?

  A. Celeborn Foods decided to sell a line of fast food in the Cambrian market as the company's product development team had significant experience in the market.
  B. Crichton Inc. decided against opening a business in Cambria when the country's economy suffered a depression.
  C. Aeryn Cosmetics decided to intensify its marketing efforts in the market when its closest competitor went out of business.
  D. Green Bay Inc. changed its manufacturing process after the government imposed a new tax on one of the ingredients in its product.
  E. Orangejello Inc. modified its product in the Cambrian market, to account for local tastes and preferences.
  A. Celeborn Foods decided to sell a line of fast food in the Cambrian market as the company's product development team had significant experience in the market.

• Question 96:

  Which of the following is part of the final step in the ethical decision-making process?

  A. Establishing the advantages and disadvantages of alternative solutions
  B. Identifying the various stakeholders who will be affected by the solution
  C. Identifying the one-off stakeholder who will be affected by the solution
  D. Developing a firm understanding of the real issue at hand
  E. Interacting with stakeholders to generate possible solutions
  A. Establishing the advantages and disadvantages of alternative solutions

• Question 97:

  The social network that is used solely for sharing videos is

  A. Google.
  B. Facebook.
  C. YouTube.
  D. Twitter.
  E. LinkedIn.
  C. YouTube.

• Question 98:

  Goldwyn, a market researcher at Horpine Analytics, is creating a survey to measure the value of his company's brand as perceived by customers. Which of the following questions will help Goldwyn measure the top-of-mind awareness of Horpine Analytics?

  A. Have you used the services of Horpine Analytics?
  B. What are companies that you depend on for your business needs?
  C. What companies do you think of first when you hear the phrase market analysis?
  D. When was the last time you used an analytics tool?
  E. What is the likelihood of recommending Horpine Analytics to others?
  C. What companies do you think of first when you hear the phrase market analysis?

• Question 99:

  Casey Toys, a toy company, deliberately prints a high price label on its products so that stores can sell its products at seemingly huge discounts. Casey is violating the ethical norm of _____ in the AMA Statement of Ethics.

  A. manufacturing easily consumable products
  B. fostering trust in the marketing system
  C. doing no harm
  D. creating products with no fine print
  E. erring on the side of excess information
  B. fostering trust in the marketing system

• Question 100:

  Filz, a consumer electronics manufacturer, wants to produce a new line of eco-friendly ACs to tap into the segment of customers who make environmentally conscious decisions. It asks the RandD team to come up with a suitable technology to facilitate the production of eco-friendly ACs. Which of the following stages of product development has be exemplified in this scenario?

  A. Evaluation of results
  B. Idea generation
  C. Product development
  D. Market testing
  E. Concept testing
  B. Idea generation