AMA AMA-PCM Online Practice Questions and Exam Preparation

AMA AMA-PCM Online Questions & Answers

• Question 81:

  If an endorser is represented as an actual user of the marketer's product, the endorsement can only be used as long as:

  A. the endorser is given free samples to distribute to others.
  B. the endorser does not use a rival's products.
  C. the endorser is seen with the product in public.
  D. the endorser continues to use the product.
  E. the endorser purchases the product at least once in three months.
  D. the endorser continues to use the product.

• Question 82:

  Maya Designs is an interior design firm that specializes in designing office spaces. Which of the following is an ethical business practice, but not a corporate responsibility program at Maya?

  A. Maya works with nonprofits to design their office spaces for free or highly discounted rate.
  B. Maya prominently displays the discounts that customers can avail of on its website.
  C. Maya encourages its employees to volunteer at shelters or schools.
  D. Maya gives away 5 percent of its profits to environment protection initiatives.
  E. Maya offers free vocational training through an online course for the unemployed.
  B. Maya prominently displays the discounts that customers can avail of on its website.

• Question 83:

  EZ, a manufacturer of electronic appliances, manufactures sandwich toasters, waffle makers, and sandwich-waffle makers. Recently, EZ reduced the price of sandwich-waffle makers by 20%. This increased the sales of sandwich-waffle makers by 20% and reduced the sale of sandwich toasters by 30% and waffle makers by 25%. Which of the following is true of this scenario?

  A. The price elasticity of sandwich-waffle makers is -2.
  B. The cross-price elasticity of sandwich-waffle makers and sandwich toasters is -1.
  C. The cross-price elasticity of sandwich-waffle makers and waffle makers is -2.
  D. Sandwich-waffle makers and sandwich toasters are likely to be substitute products.
  E. Sandwich-waffle makers and waffle makers are complementary products.
  D. Sandwich-waffle makers and sandwich toasters are likely to be substitute products.

• Question 84:

  The place aspect of the marketing mix typically involves interactions between the marketer and _____.

  A. customers
  B. regulatory bodies
  C. suppliers
  D. customers
  E. advertisers
  C. suppliers

• Question 85:

  Archer Daniels Midland Co. is the world's largest cocoa-bean processor. It buys cocoa beans and converts them into cocoa powder and cocoa butter, which it then sells to companies like Hershey's that manufacture consumer products that contain chocolate. In this scenario, ADM is in a(n) _____.

  A. consumer
  B. retailer
  C. wholesaler
  D. manufacturer
  E. distributor
  E. distributor

• Question 86:

  The ethical value of respect in the the AMA Statement of Ethics implies that marketers should:

  A. avoid using coercion with all stakeholders.
  B. consider environmental stewardship in their decision-making.
  C. offer products of value that do what they claim in their communications.
  D. acknowledge the social obligations to stakeholders that come with increased marketing and economic power.
  E. avoid stereotyping customers or depicting demographic groups in a negative or dehumanizing way.
  E. avoid stereotyping customers or depicting demographic groups in a negative or dehumanizing way.

• Question 87:

  The level of difficulty a manufacturer experiences in getting retailers to purchase its products is determined by:

  A. the degree to which the channel is vertically integrated.
  B. the degree to which the channel is diagonally integrated.
  C. the degree to which the channel is horizontally integrated.
  D. the number of retailers located in a specific geographic region.
  E. the number of competitors in the market.
  A. the degree to which the channel is vertically integrated.

• Question 88:

  Telcon, a mobile phone manufacturer, sells its flagship product, Pute, at $250 per unit. The fixed cost incurred by the company is $500,000, and the variable cost per unit is $150. What is the profit earned by Telcon if it sells 100,000 units of Pute?

  A. $100,000
  B. $500,000
  C. $20,000,000
  D. $9,500,000
  E. $7,500,000
  D. $9,500,000

• Question 89:

  _____ is/are also known as the Digital Natives, because people in this group were born into a world that already was full of electronic gadgets and digital technologies, such as the Internet and social networks.

  A. Generation X
  B. Generation Z
  C. The Baby Boomers
  D. Generation Y
  E. Millenials
  B. Generation Z

• Question 90:

  According to the STP process, once a firm establishes overall strategies, it must

  A. decide on segmentation methods.
  B. evaluate segmentation methods.
  C. select target markets.
  D. develop positioning strategies.
  E. identify positioning strategies.
  A. decide on segmentation methods.