Google ADWORDS-FUNDAMENTALS Online Practice Questions and Exam Preparation

Google ADWORDS-FUNDAMENTALS Online Questions & Answers

• Question 41:

  The display ad builder reduces the need for image editing software by allowing advertises to:

  A. Upload custom templates into the existing categories.
  B. Customize templates with messages, images, and logo.
  C. Upload custom fonts for use over images.
  D. Edit their images within the tool.
  B. Customize templates with messages, images, and logo.

• Question 42:

  How are negative keywords different from other keywords?

  A. They can increase your costs
  B. They can only be used for ads on the Display Network
  C. They make your ad appear for search terms that you don't want
  D. They prevent your ad from showing for search terms that you don't want
  D. They prevent your ad from showing for search terms that you don't want

• Question 43:

  Which is a benefit that advertisers receive specifically from using managed placements?

  A. The option to run ads across the entire Google Display Network.
  B. The ability to set unique bids for particular placements.
  C. The opportunity to advertise on websites outside of the Google Display Network it.
  D. The capability to run a report with screen shots of ads placed on relevant pages.
  B. The ability to set unique bids for particular placements.

• Question 44:

  Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?

  A. Clickthrough rate (CTR)
  B. Conversion rate
  C. Clicks
  D. Impressions
  A. Clickthrough rate (CTR)

• Question 45:

  Which client would you advise to use radius targeting?

  A. Denise, whose service can reach customers within 30 miles
  B. Christopher, who wants to promote his new product in select cities
  C. Luis, whose e-commerce business delivers nationwide
  D. Mabel, who wants to exclude her ads from certain cities
  A. Denise, whose service can reach customers within 30 miles

• Question 46:

  How does contextual targeting work?

  A. Websites outside of the Google Display Network are selected for keyword-matched placements.
  B. Advertisers select individual websites on the Google Display Network to display their ads
  C. Keywords are used to place ads on websites next to the content that matches the keyword
  D. Text is used to place ads next to relevant website content without using keywords
  C. Keywords are used to place ads on websites next to the content that matches the keyword

• Question 47:

  A keyword with a very low click through rate (CTR) will usually receive:

  A. Impressions only on the Google Search Network.
  B. A low average cost-per-click (CPC) on Google search.
  C. More impressions on the Google Display Network.
  D. A low Quality Score on the Google Search Network.
  B. A low average cost-per-click (CPC) on Google search.

• Question 48:

  By adding managed placements to a Display Network campaign - you can show your ad:

  A. On specific webpages, online videos, games, RSS feeds, and mobile sites and apps that you select.
  B. On webpages where a contextual targeting algorithm identified that is a match between your keywords and a publisher's content.
  C. On webpages where the Smart Pricing feature determines there the ad is likely delivery ROI.
  D. On Google owned and operated properties such as Gmail and Google News - that have relevant content for your keywords.
  A. On specific webpages, online videos, games, RSS feeds, and mobile sites and apps that you select.

• Question 49:

  On which devices are mobile ads eligible to appear?

  A. Standard mobile phones that use mobile (WAP) browsers
  B. Electronic readers with Internet connections
  C. Desktop and laptop computers
  D. iPhones and similar mobile devices that use full (HTML) browsers
  A. Standard mobile phones that use mobile (WAP) browsers

• Question 50:

  According to ad policies, what types of words, phrases, or characters cannot be included in an AdWords text ad?

  A. Ads can't use exclamation points (!) or question marks (?).
  B. Ads can't use call-to-action phrases such as "click here", or "See this site."
  C. Ads cannot contain words that are not directly related to the keyword that the ad is targeting.
  D. All of the above.
  C. Ads cannot contain words that are not directly related to the keyword that the ad is targeting.