Google Google Certifications ADWORDS-FUNDAMENTALS Questions & Answers

• Question 41:

  You can use audience targeting to show your ads to:

  A. specific groups of people, based on their interests

  B. specific websites, based on specific interests

  C. specific groups of people, based on their location

  D. groups of websites, based on specific interests

  Correct Answer: A

• Question 42:

  Let's say your cost per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?

  A. $5

  B. $25

  C. $2.50

  D. $10

  Correct Answer: D

• Question 43:

  Your clients campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client's conversion rate?

  A. Make sure the landing page is closely related to the ad

  B. Increase the average daily budget for the campaign

  C. Broaden the list of keywords to reach more potential customers

  D. Increase the cost-per-click (CPC) bid for low-performing keywords

  Correct Answer: A

• Question 44:

  When creating text ads to advertise a client's small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

  A. An exclamation point in the display URL

  B. Information about Italian food in the description

  C. Use the same headline and description as other advertisers

  D. Include call-to-actions, such as "Find the nearest location"

  Correct Answer: D

• Question 45:

  What happens when a campaign consistently meets its average daily budget?

  A. Your budget is automatically adjusted

  B. Ads in that campaign will stop showing for the rest of the billing cycle

  C. Average cost-per-click (CPC) bids will be lowered

  D. Ads in that campaign will show less often that they could

  Correct Answer: D

• Question 46:

  If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

  A. $1.26

  B. $1.24

  C. $1

  D. $2

  Correct Answer: A

• Question 47:

  Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

  A. A page with a wide selection of instruments for sale

  B. His homepage, with links to instrument sales, rentals, and music lessons

  C. A page with information on instrument rentals and a contact form

  D. A page with information on music lessons and a contact form

  Correct Answer: C

• Question 48:

  What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

  A. Cost-per-acquisition (CPA)

  B. Cost-per-click (CPC)

  C. Cost-per-thousand viewable impressions (vCPM)

  D. Cost-per-view (CPV)

  Correct Answer: A

• Question 49:

  How are negative keywords different from other keywords?

  A. They can increase your costs

  B. They can only be used for ads on the Display Network

  C. They make your ad appear for search terms that you don't want

  D. They prevent your ad from showing for search terms that you don't want

  Correct Answer: D

• Question 50:

  Negative keywords can help advertisers better target their ads by:

  A. reducing the number of irrelevant clicks

  B. increasing the number of relevant Display Network placements

  C. raising the average position of their ads

  D. reducing their campaign's daily budget recommendations

  Correct Answer: A