Google ADWORDS-FUNDAMENTALS Online Practice Questions and Exam Preparation

Google ADWORDS-FUNDAMENTALS Online Questions & Answers

• Question 31:

  Grouping similar keywords together in an ad group will:

  A. Keep an advertiser's average cost-per-click (CPC) within a narrow range
  B. Allow an advertiser to create ads relevant to those keywords
  C. Ensure that the ads and keywords in that ad group are approved.
  D. Allow an advertiser to use only broad match keywords.
  B. Allow an advertiser to create ads relevant to those keywords

• Question 32:

  When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

  A. AdWords can automatically include these variations for you
  B. Broad match only includes the exact words and phrases a user searches for
  C. AdWords only shows an ad for keywords with proper spelling and plural forms
  D. Your keyword list would be disapproved based on Google's advertising policies
  A. AdWords can automatically include these variations for you

• Question 33:

  An advertiser wants to find out why there are no impressions on a keyword. What steps can the advertiser take to quickly diagnose the issue?

  A. Use the Analyze Competition section of the Opportunities Tab.
  B. Hover over the speech bubble next to the keyword.
  C. Use the Traffic Estimator to get estimated impression statistics.
  D. Raise the keyword's maximum cost-per-click (CPC) bid
  B. Hover over the speech bubble next to the keyword.

• Question 34:

  What should an advertiser use to organize ad groups?

  A. Common themes
  B. Maximum cost-per-click (CPC)
  C. Number of words per keyword
  D. Location targeting
  A. Common themes

• Question 35:

  By monitoring ad campaign performance, an advertiser may obtain the information needed to:

  A. Determine if campaigns are meeting overall marketing and conversion goals.
  B. Compare campaign performance to that of individual competitors.
  C. Create duplicate ad groups with identical keywords and different ad variations.
  D. Create additional AdWords accounts for low-performing keywords.
  A. Determine if campaigns are meeting overall marketing and conversion goals.

• Question 36:

  Which AdWords settings are specified at the account level?

  A. Network distribution preferences and a set of keywords.
  B. A unique email address, a password, and billing information.
  C. Location targeting, cost-per-click (CPC) bids, and match types.
  D. A daily budget and a set of keywords and placements.
  B. A unique email address, a password, and billing information.

• Question 37:

  Which method would be recommended for an advertiser who is trying to increase the Quality Score of low keyword?

  A. Modify the ad associated with that keyword to direct to a highly-relevant landing page.
  B. Increase the daily budget for the campaign in which the keyword is located.
  C. Delete the keyword and add the keyword to the campaign again.
  D. Repeat the keyword as many times as possible in the ad text.
  A. Modify the ad associated with that keyword to direct to a highly-relevant landing page.

• Question 38:

  Jim's restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

  A. Use the same bids across all devices.
  B. Create a dedicated campaign for each mobile device targeted.
  C. Enable a bid adjustment to bid more aggressively on mobile devices.
  D. Enable a bid adjustment to bid less aggressively on mobile devices.
  C. Enable a bid adjustment to bid more aggressively on mobile devices.

• Question 39:

  With social extensions, how are +1's calculated for your ad and Google+ page?

  A. Only +1's from your Google+ page is showing in the count that is visible on your ad.
  B. Any +1 on your ad is displayed as a part of your display campaigns, but has no bearing on your quality score or Ad Rank.
  C. Only +1's from your ads are calculated, your Google+ page is considered a separate campaign.
  D. Any +1 on your ad applies to your Google+ Page as well. All +1's from your Google+ Page are also applied to your AdWords ads.
  D. Any +1 on your ad applies to your Google+ Page as well. All +1's from your Google+ Page are also applied to your AdWords ads.

• Question 40:

  A benefit of My Client Center (MCC) is the:

  A. Dashboard that provides summaries of statistics for all client accounts.
  B. Ability to edit campaign settings across multiple accounts simultaneously.
  C. Increased Quality Score enjoyed on shared keywords.
  D. Ability to link multiple accounts with Google Analytics.
  A. Dashboard that provides summaries of statistics for all client accounts.