Google Google Certifications ADWORDS-FUNDAMENTALS Questions & Answers

• Question 31:

  What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

  A. Add affinity audiences targeting people interested in green living and beauty

  B. Use a balanced combination of broad-, exact-, and phrase-matched keywords

  C. Increase the daily budget and add text ads with clear call-to-actions like "Buy now"

  D. Target large metropolitan areas where people are more likely to encounter her product

  Correct Answer: A

• Question 32:

  What value is used to determine whether your ad will show on a page and, if so, the ad's position?

  A. Quality Factor

  B. Quality Score

  C. Ad Rank

  D. Ad Score

  Correct Answer: C

• Question 33:

  Sally's Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?

  A. Location targeting

  B. Intuitive targeting

  C. Topic targeting

  D. Placement targeting

  Correct Answer: C

• Question 34:

  Your client wants to improve her ad position. What would you recommend?

  A. Make the ad headline longer and more descriptive

  B. Improve the ad quality and increase bid amount

  C. Add more keywords and increase daily budget

  D. Improve Quality Score and decrease bid amount

  Correct Answer: B

• Question 35:

  Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

  A. A promotion like "20% off fitness classes"

  B. A prominent headline like "TRIAL MEMBERSHIPS AVAILABLE"

  C. A call-to-action like "Sign up for a free trial"

  D. A call-to-action like "Visit our gym now"

  Correct Answer: C

• Question 36:

  Laura runs an online store with a large inventory of children's toys and games. Which ad format would you use for Laura's campaign to reach people interested in purchasing children's games?

  A. Image ads

  B. App promotion ads

  C. Sitelink extensions

  D. Shopping ads

  Correct Answer: D

• Question 37:

  Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

  A. Traditional media generates exposure, but online advertising campaigns can guarantee sales.

  B. Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data.

  C. Online advertising is always less expensive than traditional media.

  D. Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount.

  Correct Answer: B

• Question 38:

  If you'd like your ads to show on certain sites across the Internet, you can add these websites as:

  A. Topics

  B. Keywords

  C. Audiences

  D. Placements

  Correct Answer: D

• Question 39:

  What's a benefit of having multiple ads in an ad group?

  A. Ads are only eligible to show at the top of the page if there's more than one ad in that ad group.

  B. AdWords will automatically match each ad to the keywords it's most relevant to.

  C. When using optimize for clicks, AdWords will automatically rotate your ads and give the best performing ones a better chance of showing more often.

  D. Ads are only eligible to show ad extensions if there's more than one ad in that ad group.

  Correct Answer: C

• Question 40:

  An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

  A. Delete the keyword and use Keyword Planner to find more relevant keywords.

  B. Modify the ad associated with that keyword to direct to a highly-relevant landing page.

  C. Set an ad group bid adjustment of +20% for that keyword.

  D. Delete the keyword and add a synonym of the keyword to the campaign

  Correct Answer: B