Google Google Certifications ADWORDS-FUNDAMENTALS Questions & Answers

• Question 21:

  Cliff just started working with a client who has a very disorganized AdWords account. What's an effective way for him to begin restructuring his client's account?

  A. Create multiple campaigns, each with a set of related keywords

  B. Create one campaign with a broad selection of keywords

  C. Create campaigns based on the structure of his client's website

  D. Create one campaign for all the products his client offers

  Correct Answer: C

• Question 22:

  An advertiser should group their campaigns by:

  A. type of product or service

  B. number of keywords

  C. maximum cost-per-click (CPC) bids

  D. number of ad groups per campaign

  Correct Answer: A

• Question 23:

  An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

  A. They should use device targeting

  B. They should create remarketing lists for search ads

  C. They should use location targeting

  D. They should use placement targeting

  Correct Answer: B

• Question 24:

  Which statistic indicates how often a click has led to a conversion?

  A. Cost-per-thousand impressions (CPM)

  B. Clickthrough rate (CTR)

  C. Conversion rate

  D. Cost-per-conversion

  Correct Answer: C

• Question 25:

  Which of the following items is not a component of Quality Score?

  A. Maximum cost-per-click (max. CPC) bid

  B. Expected clickthrough rate (CTR)

  C. Landing page experience

  D. Ad relevance

  Correct Answer: A

• Question 26:

  Which campaign type would an advertiser use to target users searching on Google.com?

  A. "Video campaign"

  B. "Search Network with Display opt-in"

  C. "Search Network"

  D. "Display Network"

  Correct Answer: C

• Question 27:

  Your ad can show on the Search Network when someone searches for terms that are similar to your:

  A. website

  B. placements

  C. keywords

  D. ad text

  Correct Answer: C

• Question 28:

  What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

  A. Make sure of these search terms are included as keywords, regardless of relevance

  B. Add search terms that are not leading to many clicks as negative keywords

  C. Add sitelinks to your ads to make them even more prominent

  D. Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords

  Correct Answer: D

• Question 29:

  When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

  A. Cost-per-thousand impressions (CPM)

  B. Cost-per-acquisition (CPA)

  C. Maximize Clicks

  D. Manual cost-per-click (CPC)

  Correct Answer: C

• Question 30:

  Google Analytics can help you learn more about the behavior of your client's customers because it shows you how:

  A. they perceive her products

  B. they interact with her website

  C. likely they are to become a regular customer

  D. likely they are to click her ads

  Correct Answer: B