Google ADWORDS-FUNDAMENTALS Online Practice Questions and Exam Preparation

Google ADWORDS-FUNDAMENTALS Online Questions & Answers

• Question 21:

  One reason to set a cost-per-click (CPC) bid limit when using automatic bidding is to ensure that:

  A. The AdWords system does not use the keyword or ad group maximum CPC.
  B. The AdWords system does not bid more than the advertiser has determined the click is worth.
  C. An ad achieves the highest Ad Rank possible given the campaign budget.
  D. The campaign budget is not exceeded.
  B. The AdWords system does not bid more than the advertiser has determined the click is worth.

• Question 22:

  Which formula represents how Ad Rank is determined on Google search?

  A. Popularity of the website being advertised.
  B. Historic average position of each ad.
  C. Maximum cost-per-click (CPC) multiplied by Quality Score.
  D. How much an advertiser is willing to spend each day.
  C. Maximum cost-per-click (CPC) multiplied by Quality Score.

• Question 23:

  The Site and Category Exclusion Tool is used to exclude sites.

  A. Outside of an advertiser's target region.
  B. At the account level.
  C. On the Google Display and Search Networks.
  D. On the Google Display Network only.
  D. On the Google Display Network only.

• Question 24:

  When sitelinks are set at both the campaign and ad group level, which will be displayed?

  A. Sitelinks with the highest ad rank.
  B. Sitelinks at the ad group level.
  C. Sitelinks related to the query searched.
  D. Sitelinks from both the campaign and ad group.
  C. Sitelinks related to the query searched.

• Question 25:

  Your ad can show to a potential customer when your targeted language matches:

  A. the customer's operating system language
  B. the customer's Google interface language setting
  C. the language of websites a user visits most often
  D. the customer's browser setting
  B. the customer's Google interface language setting

• Question 26:

  The Keyword Tool is used to:

  A. Find duplicate keywords in ad campaigns.
  B. Determine if ads are showing for particular searches.
  C. Determine exact competitor bids on keywords.
  D. Find new keywords for ad campaigns.
  D. Find new keywords for ad campaigns.

• Question 27:

  Which is a best practice for optimizing a display ad campaign?

  A. Create multiple display ads with different colors and font
  B. Create new display ads that clash with the publisher's site for emphasis
  C. Stick with the same template and let it run for at least three months
  D. Blend the call to action into the rest of the image
  A. Create multiple display ads with different colors and font

• Question 28:

  You can use the Contextual Targeting Tool to:

  A. See which images and text ads within your campaign are performing best on the specific websites you are targeting.
  B. Manage CPC bids for contextual campaigns within your account.
  C. Run a report to determine which keywords are most likely to convert based on the past 30-days of your campaign.
  D. See potential web pages where your ad can appear based on your keywords.
  D. See potential web pages where your ad can appear based on your keywords.

• Question 29:

  Why is it important to Google that AdWords ads be relevant to a user's search query?

  A. Google users are more likely to find what they're looking for.
  B. The AdWords ads will appear with every relevant search query.
  C. The advertiser's website position in the natural search results will improve.
  D. AdWords advertisers are more likely to show their ads on search partner site.
  A. Google users are more likely to find what they're looking for.

• Question 30:

  Which best describes contextual targeting?

  A. Themes of selected placements determine related websites where ads will appear.
  B. Themes of keywords are matched to relevant content on websites where ads will appear.
  C. Ads are targeted only to websites related to specific businesses.
  D. Ads are targeted to groups of websites based on their site categories.
  B. Themes of keywords are matched to relevant content on websites where ads will appear.