Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 81:

  What is a Master Unsubscribe?

  A. When a subscriber unsubscribes from a Publication list via an email unsubscribe link
  B. When a subscriber unsubscribes from all emails sent from the Salesforce Marketing Cloud
  C. When a subscriber unsubscribes from a list in the Subscription Center
  D. When a subscriber unsubscribes from all emails sent from an account
  D. When a subscriber unsubscribes from all emails sent from an account

• Question 82:

  Which feature cansegment on behavioral data?

  A. Data Filter
  B. Data Extension
  C. Import Activity
  D. Tracking
  A. Data Filter

• Question 83:

  What is a personalization string?

  A. A snippet of text that insertssubscriber attributes into an email
  B. An automated way of scraping a website for content to populate inside of an email
  C. The snippet of text at the top of the email that is visible before an email has been opened
  D. A content area that will display based on a subscriber attribute
  A. A snippet of text that insertssubscriber attributes into an email

• Question 84:

  A marketer at Northern Trail Outfitters must design a targeted email campaign for the company's new winter offerings. Whatemail best practice should be used?

  A. Limit the email text to 250 words.
  B. Send to the entire subscriber base.
  C. Personalize the email content.
  D. Use an infographic email template.
  C. Personalize the email content.

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  Explanation/Reference:

  Personalizing the email content is a best practice in email marketing. By using personalization, you can tailor the content of the email to each individual subscriber based on their preferences, behavior, or demographic information. Personalized emails are more relevant to the recipients, which can lead to higher engagement and conversion rates. For a targeted email campaign promoting new winter offerings, personalization could include using the subscriber's name, recommending products based on past purchases or browsing history, and customizing content based on their location or preferences related to winter products.

  "Send to the entire subscriber base," is not a best practice in email marketing when it comes to targeted email campaigns. Sending emails to the entire subscriber base without proper segmentation can lead to sending irrelevant content to some subscribers, resulting in lower engagement and potentially higher unsubscribe rates.

• Question 85:

  Northern Trail Outfitters (NTO) wants to implement asingle-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages. Which tool should NTO use to accomplish these iterative tests?

  A. Contact Builder
  B. Automation Studio
  C. Journey Butter
  A. Contact Builder

• Question 86:

  A marketer created dynamic content for an upcoming campaign thatrenders unique content based on subscriber attributes. The marketer would like to preview how each email will render for a given list of subscribers.

  How should the marketer proceed?

  A. Select the "Preview" tab within the Classic Content tool.
  B. Create auser-initiated email to send to the list of subscribers.
  C. Use the Test Send tool to trigger copies of the email.
  D. Using the Subscriber Preview tool, cycle through the list of subscribers.
  D. Using the Subscriber Preview tool, cycle through the list of subscribers.

• Question 87:

  A marketing associate at Northern Trail Outfitters must create an email campaign for the company's new winter offerings. Which method could the associate use to create the email message? (Choose 2)

  A. Email Send Wizard
  B. User-initiated email message
  C. Email templates
  D. HTML Paste
  C. Email templates
  D. HTML Paste

• Question 88:

  A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representativeassociated with the account. The data is stored in two separate data extensions. Which two tools should the marketer use? Choose 2 answers

  A. Personalization Strings
  B. Delivery Profiles
  C. AMPscript Lookup
  D. Sender Profiles
  C. AMPscript Lookup
  D. Sender Profiles

• Question 89:

  Where do you click Connect Campaign toassociate a campaign with a journey?

  A. Journey Builder
  B. The Campaign Messages component on the campaign record
  C. The Campaign Messages component on the Lead or Contact record
  D. Email Studio
  A. Journey Builder

• Question 90:

  Which feature would a marketer use to build a Send Classification? (Choose 2)

  A. Custom Profile Center
  B. Delivery Profile
  C. Reply Mail Profile
  D. Sender Profile
  B. Delivery Profile
  D. Sender Profile