Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 11:

  A marketing manager is looking at the Tracking Overview Tab from a send to an audience of 1000, where the Total Opens are 1000, but the Unique opens are 100. They are excited about having a 100% open rate. What should theyknow about Total Opens?

  A. Total opens indicates how many subscribers opened the email.
  B. Total opens includes every time the email was displayed with images.
  C. Total opens w a great indicator of campaign success.
  D. Total opens may not include email clients that render email with images off.
  B. Total opens includes every time the email was displayed with images.

• Question 12:

  A Marketer Sends an email to a Sendable data extension. The Data Extension has a Subscriber relationship that matches Customer_ID on the data extension to Subscriber Key on the All Subscriber Lists. How would the default email send behavior for a pre-existing subscriber?

  A. The email will be sent to the email address stored on the All Subscribers List.
  B. The email will be sent to the email address stored on Data Extension
  C. The email will be sent to the field marked as the Primary Key
  D. The email will be sent to the subscriber Key on All Subscribers List
  A. The email will be sent to the email address stored on the All Subscribers List.

• Question 13:

  When receiving spam complaints from recent email sends, a marketer from NorthernTrail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.

  What should me marketer do to prevent the subscriber from receiving further commercial messages?

  A. Use the complaint exclusion list on future sends.
  B. Add the subscriber to the auto-suppression list.
  C. Delete the subscriber from All Subscribers
  B. Add the subscriber to the auto-suppression list.

• Question 14:

  NTO just hired a new associate whose ...email is going to start creating and deployingthe companies' monthly campaigns and NTO need to ensure that no mistakes are made. Which two elements of the sent can be reviewed with approvals? Choose two answers

  A. hyperlinks
  B. from name
  C. send count
  D. subject line
  B. from name
  D. subject line

• Question 15:

  Northern Trail Outfitters wants to create a segment that will add and update the data in the data extension. They do not want the data overwritten. If asubscriber no longer meets the filter criteria, they should remain in the segment. What could be used to segment the data?

  A. Filter Activity
  B. Data Filter
  C. Synchronized Data
  D. Query Activity
  B. Data Filter

• Question 16:

  Northern Trail Outfitters is implementing Marketing Cloud and is unsure whether to use lists or data extensions. Their consultant recommended they use data extensions. Which three considerations did the consultant take into account when recommending a dataextension-based model over lists? Choose 3 answers

  A. They have fewer than 15 data points.
  B. Flexible data storage is needed.
  C. They have fewer than 250,000 subscribers.
  D. They are storing product and store data.
  E. Journey Builder will be used.
  B. Flexible data storage is needed.
  D. They are storing product and store data.
  E. Journey Builder will be used.

• Question 17:

  NorthernTrail Outfitters would like to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.

  What is the correct sequence of Activities for this File Drop Starting Source?

  A. Import File Activity > Send Email
  B. Import File Activity > File TransferActivity > Send Email
  C. File Transfer Activity > Send Email
  D. File Transfer Activity > Import File Activity > Send Email
  D. File Transfer Activity > Import File Activity > Send Email

• Question 18:

  Northern Trail Outfitters wants to send a promotional offer every Friday morning between 9:00 and 11:00 a.m. The content of the will change on a weekly basis. The promotional email will be sent to subscribers in the Promotions Data Extension.

  What send method should be used to minimize errors?

  A. Send Email Activity
  B. Recurring Send Schedule via Guided Send
  C. Send Flow
  D. Triggered Send
  D. Triggered Send

• Question 19:

  To writeSQL that uses both customer data and system-generated data, what would they need to include in their query?

  A. Data Filters
  B. Measures
  C. Data Views
  D. All of the above
  C. Data Views

• Question 20:

  Northern Trail Outfitter's Quality Assurance process requires that a team of users evaluates all parameters of an email send, including Email, Subject Line, Send Classification, and other properties, prior to manually sending the email.

  What tool in Email Studio enables a marketer to save and execute a send manually?

  A. Send Flow
  B. User-Initiated Email
  C. Send Activity
  D. Guided Send
  D. Guided Send