Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 91:

  Northern Trail Outfitters (NTO) istroubleshooting why a triggered send isn't being delivered to the customer. When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of'Held'. What is the source of the duplicate subscriber key?

  A. Triggered Send Managed Lists
  B. Global Unsubscribe List
  C. Auto Suppression List
  A. Triggered Send Managed Lists

• Question 92:

  Which is a fundamental component of coding responsive emails?

  A. CSS3 @media Queries
  B. Span Tags
  C. SQL Queries
  D. Anchor Tags
  A. CSS3 @media Queries

• Question 93:

  Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.

  What should the NTO marketing team include in the email design to encourage a high response rate?

  A. An Interactive Email Form that links to a confirmation page
  B. A Salesforce Survey block called in by an AMPscript function
  C. A all-to-action buttonthat links to the feedback form
  A. An Interactive Email Form that links to a confirmation page

• Question 94:

  A NTO branding guidelines require heavy use of imaginary on its websites, app, e-mails, ads etc., what are two ways that NTO can optimize its email design to honor branding guidelinesand ensure subscribers are getting the best experience possible.

  Choose two answers

  A. style or text for when images do not display automatically
  B. add backgroundcolors that match branding
  C. let them be completely image based
  D. use custom corporate font to match NTObrand
  B. add backgroundcolors that match branding
  D. use custom corporate font to match NTObrand

• Question 95:

  A marketer is preparing to send out the weekly newsletter, but they’re unable to see the email address that they would like to send from. Where should a marketer go to see a list of ell email addresses and domains that are verified for sending?

  A. From Address Management
  B. Domain SSL Certificates
  C. Send Classifications
  A. From Address Management

• Question 96:

  A retail brand is running a campaign for new customers that open a loyalty account.

  The first email is sent straight after the account is set up.

  The second email is sent 1 day after the account hasbeen set up to prompt the user to make a purchase.

  The third email is sent 10 days after account was opened, or 8 days if the customer hasn't made a purchase related to the account yet.

  Data kept in two separate data extensions

  The brand's marketing team want to send campaign from the data extension.

  A. Create a filter and a data extension key, an interaction and a user-initiated send.
  B. Create a measure and a data filter, a filter activity then use a triggered send.
  C. Create a filter and a data extensionkey, an interaction and a triggered send.
  D. Create a measure and a data filter, a filter activity then use a guided send.
  D. Create a measure and a data filter, a filter activity then use a guided send.

• Question 97:

  Northern Trail Outfitters Is buildinga data extension that will store preference data for the its subscribers. Which settings should be enabled to allow a SQL Query Activity to update the data extension?

  A. Is Sendable
  B. Nullable
  C. Primary Key
  C. Primary Key

• Question 98:

  A marketer is using Preview and Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating. What is the reason records are NOT being recorded?

  A. Test sends are not recorded on the Send Log Data Extension.
  B. A subscriber was not selected in the Subscriber Preview tab.
  C. The send exceeded the maximum test send threshold.
  A. Test sends are not recorded on the Send Log Data Extension.

• Question 99:

  Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP. How should the automation beconfigured to run?

  A. Schedule the automation to run hourly.
  B. Trigger the automation via API.
  C. Use a File Drop starting source.
  B. Trigger the automation via API.

• Question 100:

  How are the test audiences for an A/B test selected? (Choose 2)

  A. The test administrator chooses which subscribers to place in each audience
  B. The system automatically uses 15% of the population for each audience
  C. The system randomly places target subscribers into the selected audiences
  D. The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience
  C. The system randomly places target subscribers into the selected audiences
  D. The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience