Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 71:

  A marketer is preparing an email for sending and completing quality assurance checks. Which testing feature mirrors logic used by spam filters to identify words, phrases, and patterns that are likely triggers, allowing marketers to makechanges that will improve deliverability?

  A. Spam Check
  B. Validate
  C. Content Detective
  D. Subscriber Preview
  C. Content Detective

• Question 72:

  Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, mostimages have multiple tags that could be applied, which makes it more difficult to filter to a manageable number

  of results.

  How should the number of tags selected for an asset be minimized while still providing the necessary granularity?

  A. Make the Customer Key more descriptive.
  B. Leverage Einstein for content tagging.
  C. Use nested tags to create hierarchies.
  B. Leverage Einstein for content tagging.

• Question 73:

  Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option for future confirmations.

  Which journey type is best suited to run this test?

  A. Single Send
  B. Multi-Step
  C. Transactional Send
  B. Multi-Step

• Question 74:

  Northern Trail Outfitters has Content Builder Approvals enabled. An email is approved and scheduled, but an error is found that was missed by the approver. What action should be taken to prevent the email from sending?

  A. Cancel the scheduled send
  B. Refresh the email before it is sent
  C. Withdraw approval of the email
  D. Make needed change to the email
  A. Cancel the scheduled send

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  Explanation/Reference:

  Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_cancel_scheduled_send.htmandlanguage=en_USandr=https%3A%2F%2Fwww.google.com%2Fandtype=5

• Question 75:

  A marketer is configuring Path Optimizer in Journey Builder to test three different email subject lines. They want to configure a holdback audience to receive the winning path, but theoption is unavailable. Why would the marketer be unable to configure a holdback audience?

  A. The Journey is a one-time scheduled send.
  B. Holdback audiences are only available for A/B Tests.
  C. The journey is scheduled to repeat.
  D. Holdback audience cannot be used for subject lines tests.
  D. Holdback audience cannot be used for subject lines tests.

• Question 76:

  A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.

  What tool will produce this audience?

  A. SQL Query Activity
  B. Audience Builder
  C. Filters
  D. Send Flow
  C. Filters

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  Explanation/Reference:

  to segment subscribers who have a value of EMEA in the Region Attribute, the marketer should use Filters in Salesforce Marketing Cloud. The choice of Audience Builder might be more appropriate for more complex segmentations involving multiple criteria and data sources.

• Question 77:

  A marketing manager is reporting on the degree of customer engagement with the company's email. Which metric can be used?

  A. Click Through Rates
  B. List Growth Rates
  C. Influenced Revenue
  D. Bounce Rate
  A. Click Through Rates

• Question 78:

  What are Exclusion Lists in the marketing cloud and how are they used? (Choose all that apply)

  A. they are like Suppression lists; list of subscribers that don't want to receive your communications.
  B. subscribers who have astatus (active, bounced, held, unsubscribed)
  C. May be subscribers who want to continue receiving messages.
  D. You select an Exclusion List at the time of send
  B. subscribers who have astatus (active, bounced, held, unsubscribed)
  C. May be subscribers who want to continue receiving messages.
  D. You select an Exclusion List at the time of send

• Question 79:

  A marketer wants to use personalization strings to create individualized content for an upcoming send. Which three items should the marketer know when using personalization strings? (Choose three.)

  A. Personalization strings are case sensitive
  B. Personalization strings are enclosed by double percent symbols.
  C. Personalization strings can appear in the subject line or body of the email
  D. When using subscriber data, the attribute or field should have a default value
  E. Personalization strings are limited to profile attributes
  B. Personalization strings are enclosed by double percent symbols.
  C. Personalization strings can appear in the subject line or body of the email
  D. When using subscriber data, the attribute or field should have a default value

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  Explanation/Reference:

  https://help.salesforce.com/s/articleView?id=sf.mc_es_personalization_strings.htmandlanguage=en_US

• Question 80:

  EXAM Question on templates where there are no technical resources to build responsive web techniques:

  Explain how to create an email using responsive web techniques, and it's required to render on Mobile. (Choose 2)

  A. Standard Template with Content boxes
  B. Mobile Design Template with Content Boxes
  C. Mobile Design template
  D. HTML Paste
  E. HTML Paste template with Content Boxes
  A. Standard Template with Content boxes
  E. HTML Paste template with Content Boxes