Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 1:

  Northern Trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake. The marketing manager would like an email sent from Journey Builder as soon as the subscriber submits the form. What should be used to enter this subscriber into a journey?

  A. API Event Entry Source
  B. CloudPagesEntry Source
  C. Contact Event Entry Source
  A. API Event Entry Source

• Question 2:

  A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis. The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile. Which action should theytake to execute the campaign?

  A. Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.
  B. Use Automation Studio Filtering, Messaging, and wait activities.
  C. Use Journey Builder Recurring Entry Source, Messaging, and Flow Control Activities
  A. Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.

• Question 3:

  A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe. The subscriber

  clicks One-Click Unsubscribe.

  Which two options are given when the subscriber clicks One-Click Unsubscribe, given that NTO is using the default subscription center? (Choose two.)

  A. Subscriber can choose to be unsubscribed from all NTO publications.
  B. Subscriber can choose which publications to unsubscribe from.
  C. Subscriber can choose to be removed from the data extension.
  D. Subscriber can choose to resubscribe to the list used for the send.
  A. Subscriber can choose to be unsubscribed from all NTO publications.
  B. Subscriber can choose which publications to unsubscribe from.

• Question 4:

  An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup.

  What are the four elements that are required for the creation of a dynamic content rule?

  A. Preferences, Value,Operator, Lists
  B. Lists, Value, Operator, Images
  C. Customers, Value, Operator, Content
  D. Attribute, Value, Operator, Content
  D. Attribute, Value, Operator, Content

• Question 5:

  Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails. This data extension only needs to be updated when store informationchanges, such as when a new store opens or a store closes. How can this be achieved?

  A. Create an automation to begin when Information changes on a store object using a workflow rule.
  B. Create a scheduled automation to import the file on a recurring basiswith store information.
  C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.
  D. Create a file drop automation to initiate when the store's data extension is updated via import.
  C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.

• Question 6:

  A marketing team is creating a new data extension. The data extension configuration is very similar to a data extension that is already In use.

  What creation method should the team use to create the new data extension?

  A. Create from Template
  B. Create from New
  C. Create from a Filtered Data Extension
  D. Create from Existing
  D. Create from Existing

• Question 7:

  A customer requested Northern TrailOutfitters NOT record any clicks or opens performed by them. What should be configured to ensure compliance with this request?

  A. Exclusion Script
  B. DoNotTrack Attribute
  C. Consent Management
  B. DoNotTrack Attribute

• Question 8:

  A customer managed to automatenightly imports and also has the ability to manually import files via the import wizard ,what needs to be reconfigured in the marketing cloud account,

  A. enhance ftp
  B. encrypted ftp
  C. data loader
  D. file transfer
  A. enhance ftp

• Question 9:

  TO would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked heroimage using the naming convention "Hero CTA".

  What are two method two ensure click behavior on these images is tracked with this naming convention.

  A. Include "Hero_CTA" in the link tooltip field for each link
  B. Add ""Hero_CTA" to the traking alias fieldfor each link
  C. Include "Hero_CTA" in the link filename for each hero Image
  D. Include an alias attribute in each anchor tag and populate it with "Hero_CTA"
  B. Add ""Hero_CTA" to the traking alias fieldfor each link
  D. Include an alias attribute in each anchor tag and populate it with "Hero_CTA"

• Question 10:

  Leading up to various holiday seasons, Northern Trail Outfitters (NTO) plans to include special events and content in its emails. This content will change throughout the year. What should NTO use to ensure the most up-to-date content is included in each email?

  A. Reference Content Block
  B. Dynamic Content Block
  C. Einstein Content Selection
  B. Dynamic Content Block