Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 101:

  After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journeyafter a purchase is made on its website.

  Which type of activity should be used?

  A. Engagement Split
  B. Behavioral Trigger
  C. Wait Until Event
  B. Behavioral Trigger

• Question 102:

  Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company's monthly campaigns. NTO wants to ensure no mistakes are made. Which two elements of the send can be reviewed with Approvals? Choose 2 answers

  A. Hyperlinks
  B. Subject Line
  C. From Name
  D. Send Count
  B. Subject Line
  C. From Name

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  Explanation/Reference:

  Approvals in Salesforce Marketing Cloud are used to ensure that important elements of an email send are reviewed and approved before the email is sent to the subscribers. This helps prevent mistakes and ensures that the email content aligns with the brand's guidelines and messaging.

• Question 103:

  A marketer uses Email Approvals. In which send process must an email have an "Approved" status prior to send? (Choose 3)

  A. A/B Tests
  B. Scheduled Sends
  C. Send Previews
  D. Triggered Sends
  E. Test Sends
  A. A/B Tests
  B. Scheduled Sends
  D. Triggered Sends

• Question 104:

  A marketer creates a new sendable data extension, and defines the Customer_ID field as the field in the Send Relationship that relates to Subscribers on Subscriber Key. What will the send status in All Subscribers be associated with?

  A. The Customer_ID field in the Data Extension
  B. The Subscriber ID in a System Data View Table
  C. The Email_Address field in the Data Extension
  D. The Email Address Profile Attribute
  A. The Customer_ID field in the Data Extension

• Question 105:

  A company has one millionsubscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.

  How should the data be updated?

  A. A scheduled automation to import a file containing all of their subscribers.
  B. A scheduled automation to import a nightly file of updated or changed records.
  C. A scheduled automation to occur every 15 minutes to ensure the data is current.
  D. A file drop automation to execute an import every time a record is updated or added.
  D. A file drop automation to execute an import every time a record is updated or added.

• Question 106:

  Northern Trail Outfitters wants to maintain enterprise-wide opt-outs for two segments of their subscribers stored in data extensions: Education Events and Sales. What feature should the company use to manage its opt-out strategy?

  A. Shared Data Extensions
  B. Shared Portfolio Items
  C. Shared Emails
  D. Shared Publication Lists
  D. Shared Publication Lists

• Question 107:

  A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.

  What should the marketer doto ensure the data extension appears as a Recipient Test Data Extension in the Test Send menu?

  A. Save the data extension in the Test Folder.
  B. Create the data extension as 'Is Testable'.
  C. Associate the data extension to the Campaign.
  B. Create the data extension as 'Is Testable'.

• Question 108:

  NTO completed a data review process and discovered their data extension folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audiences that are created for sending?

  A. Filter Activity
  B. Data Filter
  C. SQL Query
  D. Filtered Group
  A. Filter Activity

• Question 109:

  A marketing team wants to schedule automatic delivery of Datorama pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m. Which method meets their needs?

  A. Report Scheduling In Datorama Reports
  B. File Transfer Activity in Automation Studio
  C. Report Definition Activity In Automation Studio
  B. File Transfer Activity in Automation Studio

• Question 110:

  Which variable can be tested using the A/B testing tool? (Choose 3)

  A. Email content
  B. Pre-header
  C. IP Address
  D. From Name
  E. ISP
  A. Email content
  B. Pre-header
  D. From Name