Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 61:

  A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability.While

  NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.

  Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers

  A. Emails can be formatted for desktop and mobile without extra coding.
  B. One template can only be used for one email, maintaining brand standards.
  C. HTML developers are needed to build templates, but not emails.
  D. Templates provide the ability to create email messages using content blocks.
  A. Emails can be formatted for desktop and mobile without extra coding.
  D. Templates provide the ability to create email messages using content blocks.

• Question 62:

  Which action will the Validate tool complete when initiated?

  A. Ensure subscribers have notunsubscribed or are undeliverable
  B. Confirm that each content area specified in the dynamic content rules exists
  C. Identify phrases like "click here" or "Free!" that could be marked as spam
  D. Ensure subscribers status at the time of send is Subscribed or Bounced
  B. Confirm that each content area specified in the dynamic content rules exists

• Question 63:

  An email marketer is creating an email to promote the new Northern trail Outfitters mobile app. Which text should be used for the call-to-action button to drive the most engagement?

  A. Download now
  B. Download out new mobile app here
  C. Out new mobile app
  A. Download now

• Question 64:

  Northern Trail Outfitters wants to use a specific IP address and a subdomain of order.subdomain for all of its transactional emails. What should be configured to accomplish this request?

  A. Sender Profile
  B. Delivery Profile
  C. Send Classification
  B. Delivery Profile

• Question 65:

  A marketer at Northern Train Outfitters has been tasked with growing its email subscriber audience.

  Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?

  A. Automatically Opt-in all new customers.
  B. Use explicit Opt-in for any new web Sign-ups.
  C. The customers why they want to receive NTO emails
  D. Set Expectation on send frequency and scheduled
  E. Ask for detailed demographic information
  B. Use explicit Opt-in for any new web Sign-ups.
  C. The customers why they want to receive NTO emails
  D. Set Expectation on send frequency and scheduled

• Question 66:

  Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.

  What should be set up to help organize NTO's email tracking results?

  A. Create folders in My Tracking and select where to send results when sending an email.
  B. Give emails unique names so they are easier to find in the tracking sends tab.
  C. Remove old tracking results on a regular basis to declutter the results list.
  A. Create folders in My Tracking and select where to send results when sending an email.

• Question 67:

  Northern Trail Outfitters (NTO) has a promotional email intended to be sent to only its high- value customers. NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended. Which Activity should be configured in Automation Studio to help?

  A. Send Email
  B. Verification
  C. Wait
  B. Verification

• Question 68:

  A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send. What should they do to further segment their audience?

  A. Copy the filtered data extension and add additional filter criteria.
  B. Use the Split option to temporarily add additional filter criteria.
  C. Copy the data filter and build a new data extension with additional filter criteria.
  C. Copy the data filter and build a new data extension with additional filter criteria.

• Question 69:

  Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey. What should NTO do to simplify the journey?

  A. Use the Update Contact activity.
  B. Utilize exit criteria for the journey.
  C. Ensure the Contact entry mode is No re-entry.
  C. Ensure the Contact entry mode is No re-entry.

• Question 70:

  Northern Train Outfitters needs to ensure that "Valued Customer" appears if no data existsin that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the Marketer most easily achieve this during creation of the data extension?

  A. Ensure the Nullable box is not checked for theFirst_Name field
  B. Fill in the source data with "Valued Customer" for each blank First_Name field
  C. Mark First_Name as the Primary Key
  D. Make "Valued Customer" the Default Value for the First_Name field
  D. Make "Valued Customer" the Default Value for the First_Name field