Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 51:

  When the number of subscribers exceeds one million records, which data model is preferred?

  A. Lists
  B. Data Extensions
  C. Data Filters
  D. Groups
  B. Data Extensions

• Question 52:

  Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey Builder for its campaigns

  and are leaning towards Journey Builder due to the available Activities.

  Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)

  A. SQL Query Activity
  B. Post to Facebook
  C. Send SMS
  D. Decision Split
  E. Wait By Duration
  C. Send SMS
  D. Decision Split
  E. Wait By Duration

• Question 53:

  A Marketer developed an email with personalized content based on 5 geographical regions;

  Northwest - Static Image; Southwest - Image carousel

  Central - No content; Northeast - Static image; Southwest - Coupon;

  How many dynamic content rules need to be created to accomplish this?

  A. 3
  B. 6
  C. 4
  D. 5
  A. 3

• Question 54:

  Which segment can bemanually refreshed under Actions? (Choose 2)

  A. Random Group
  B. Filtered Data Extension
  C. Standard Data Extension populated by a Query
  D. Filtered Group
  B. Filtered Data Extension
  D. Filtered Group

• Question 55:

  Northern Trail Outfitters (NTO) is using a custom Preference Center, but they found unsubscribes from Contacts that never visited the Preference Center. What contributes to these unsubscribe reasons?

  A. List Unsubscribe header
  B. Profile Center Unsubscribe
  C. Universal Unsubscribe
  A. List Unsubscribe header

• Question 56:

  The Northern Trail Outfitters product clearance sale email contains manyitems with similar product URLS.

  Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?

  A. Link Help Text
  B. Link Conversion Tracking
  C. Link Tooltip
  D. Link Tracking Alias
  C. Link Tooltip

• Question 57:

  Northern Trail Outfitters wants tocreate a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email addresses, reply dates, and responses from subscribers. Mow should their data extension be set up?

  A. Create a data extension with email address as the Primary Key and reply date and response fields as nullable.
  B. Create a data extension with email address, reply date, and response fields as nullable.
  C. Create a data extension with email address, reply date,and response fields as non- nullable.
  D. Create a data extension with email address as non-nullable; reply date and response fields as nullable.
  C. Create a data extension with email address, reply date,and response fields as non- nullable.

• Question 58:

  Northern Trail Outfitters (NTO) is designing a journey for its Platinum loyalty members. There are more than 2 million NTO loyalty members, but only 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.

  What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

  A. Use Filter Contacts criteria in the journey entry source.
  B. Use a Decision Split activity on the journey canvas.
  C. Use Automation Studio to query a population into a data extension.
  C. Use Automation Studio to query a population into a data extension.

• Question 59:

  Which three content blocks do you need to create using AMPscript to enable personalization?

  A. First Name, Introduction, Conclusion
  B. Full Name, Introduction, Conclusion
  C. Greeting, First Name, Last Name
  D. Greeting, Introduction, Conclusion
  D. Greeting, Introduction, Conclusion

• Question 60:

  Northern Trail Outfitters (NTO) is going through IP address warming and would like to understand the metrics of the email sends on a domain level.

  Which out-of-the-box report should NTO use to get this information to refine to its sending methods?

  A. Email Performance by Domain
  B. Recent Email Send Summary
  C. Email Sends by User
  A. Email Performance by Domain