Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 41:

  Identify the best practices for interacting with potential and active subscribers. (Choose 3)

  A. Buy email lists
  B. Permission is specific to an address even if you know others.
  C. Opt-in via SMS in not Opt-in via email (And vice versa)
  D. Opt-ins are brand specific, don't share with other brands.
  E. In store loyalty programs
  B. Permission is specific to an address even if you know others.
  C. Opt-in via SMS in not Opt-in via email (And vice versa)
  D. Opt-ins are brand specific, don't share with other brands.

• Question 42:

  Amarketer would like to improve open rates for weekly email campaign. On which area of email design should the marketer focus?

  A. Envelope content
  B. Footer
  C. Email body
  D. Link Content
  A. Envelope content

• Question 43:

  The Northern Trail Outfitters (NTO) marketers want to easily track the performance of NTO's interest and profile data capture journeys.

  Which action should the marketer take to evaluate conversion of those journeys?

  A. Define a goal for each journey.
  B. Review opens and clicks activity summaries.
  C. Export the journey email analytics
  A. Define a goal for each journey.

• Question 44:

  A local craft store is implementing Marketing Cloud and will be using lists to store their subscriber data. Which two types of data could subscribers easily update via the default Profile Center? (Choose two.)

  A. Order History
  B. Email Address
  C. Data Extension Fields
  D. List Attributes
  B. Email Address
  D. List Attributes

• Question 45:

  Northern Train Outfitters sends email orderconfirmations to customers who have made online purchases. These emails must follow the "Transactional" CAN-SPAM classification requirements. Which feature would a marketer use to classify a send under this CAN-SPAM classification?

  A. Send Classification
  B. Send Definition
  C. Delivery Profile
  D. Sender Profile
  A. Send Classification

• Question 46:

  Northern Trail Outfitters has hired a new email designer who needs to be trained in AMPscript. Which statement best describes how AMPscript can be used to customize email messages?

  A. Automates the template creation process
  B. Automates the flow of creating email messages
  C. Provides advanced content personalization
  D. Inserts responsive content based on the user's viewing device
  C. Provides advanced content personalization

• Question 47:

  The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send. Which best practice should they follow to uphold their sender reputation?

  A. Continue monitoring the bounce rate for changes.
  B. Ensure email is CAN-SPAM compliant.
  C. Remove the bounced addresses before the next send.
  C. Remove the bounced addresses before the next send.

• Question 48:

  A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as an alternative to unsubscribing from all sends. The team currently uses data extensions for sending emails. Which tool should they use?

  A. List unsubscribe
  B. Profile attributes
  C. Publication lists
  D. Suppression lists
  C. Publication lists

• Question 49:

  When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.

  Which configuration should be used to ensure the exclusion is updated before the audience query runs?

  A. In the step with the two SQL activities, place a wait step between them.
  B. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
  C. Place the audience SQL Query Activity below the exclusion SQL Query Activity.
  B. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.

• Question 50:

  A file is received daily from a dataprovider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day. What tools should be used to accomplish this?

  A. Journey Builder Fire Event Entry Source
  B. Automation Studio Schedule Starting Source
  C. Automation Studio File Drop Starting Source
  D. Journey Builder Import Activity Entry Source
  C. Automation Studio File Drop Starting Source