Salesforce Salesforce Marketer MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 41:

  Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.

  What are three benefits of using Journey Builder?

  Choose 3 answers

  A. Criteria setting to segment contacts based on behavior using SQL.

  B. Extracting data from an Audience data extension for analysis.

  C. Updating or creating Salesforce CRM objects or records.

  D. A/B/N testing as part of the workflow to conduct timing and creative tests.

  E. Goal setting to have the system listen to see if users met the goal.

  Correct Answer: CDE

• Question 42:

  NTO wants to improve open rates. The email tracking team would like each of its campaign to have an engaging firm name, what should the email team setup foreach campaign.

  A. Delivery profiles

  B. Sender profile

  C. Profile attributes

  D. send flow

  Correct Answer: B

• Question 43:

  A file is received daily from a dataprovider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day. What tools should be used to accomplish this?

  A. Journey Builder Fire Event Entry Source

  B. Automation Studio Schedule Starting Source

  C. Automation Studio File Drop Starting Source

  D. Journey Builder Import Activity Entry Source

  Correct Answer: C

• Question 44:

  Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level. NTO'S subscribers are stored in data extensions. Which Marketing Cloud feature should be used to achieve this?

  A. Publication Lists

  B. List Unsubscribes

  C. Journey Builder Sends

  Correct Answer: A

• Question 45:

  A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extensionprior to sending a daily email. What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

  A. Configure the Send Activity to automate the refresh.

  B. Use a Filter Activity in Automation Studio.

  C. Activate Journey Builder to refresh the data extension.

  Correct Answer: B

• Question 46:

  Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.

  An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.

  Which feature should be used when sending the second email to ensure that the 7,000 subscribers that exist on both lists don't receive the same email twice?

  A. Suppression List

  B. Exclusion Script

  C. Domain Exclusion List

  D. Exclusion List

  Correct Answer: D

• Question 47:

  A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 10 days of data in their Send Log and then archives the data into another data extension that holds data for one year.

  Which activity should be used to achieve the backup automatically?

  A. Import File

  B. Data Extract

  C. SQL Query

  D. Filter

  Correct Answer: C

  https://help.salesforce.com/s/articleView?id=sf.mc_es_send_logging_best_practices.htmandtype=5

• Question 48:

  The marketer for Northern Trail Outfitters wants to review the tone of subject lines and the effect on engagement for recent sends. Which tool should supply insights into the tone of subject lines?

  A. Einstein Recommendations

  B. Einstein Messaging Insights

  C. Einstein Copy Insights

  Correct Answer: C

• Question 49:

  After receiving a GDPR "Right toBe Forgotten" Request from their compliance team, a marketer must remove a contact from Email Studio. Where should this action be initiated in Marketing Cloud?

  A. Contact Builder > Contacts Configuration

  B. Email Studio > All Subscribers

  C. Administration> Contacts

  D. Contact Builder > All Contacts

  Correct Answer: A

• Question 50:

  Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey. What should NTO do to simplify the journey?

  A. Use the Update Contact activity.

  B. Utilize exit criteria for the journey.

  C. Ensure the Contact entry mode is No re-entry.

  Correct Answer: C