Salesforce Salesforce Marketer MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 31:

  A marketer wants to store all the attributes for a triggered send within a data extension.

  Which configuration is required when creating the data extension for this triggered send information?

  A. Select the 'Use for triggeredsend' checkbox.

  B. Include Subscriberkey and Emailaddress field as primary key.

  C. Create from template and choose TriggeredSendDataExtension template.

  Correct Answer: C

• Question 32:

  NTO completed a data reviewprocess and discovered their data extensions folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audience that are related for sending?

  A. SQL query activities

  B. Data filter

  C. Filter activity

  D. Filtered group

  Correct Answer: C

• Question 33:

  A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as an alternative to unsubscribing from all sends. The team currently uses data extensions for sending emails. Which tool should they use?

  A. List unsubscribe

  B. Profile attributes

  C. Publication lists

  D. Suppression lists

  Correct Answer: C

• Question 34:

  A Marketer developed an email with personalized content based on 5 geographical regions;

  Northwest - Static Image; Southwest - Image carousel

  Central - No content; Northeast - Static image; Southwest - Coupon;

  How many dynamic content rules need to be created to accomplish this?

  A. 3

  B. 6

  C. 4

  D. 5

  Correct Answer: A

• Question 35:

  A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.

  What should the marketer doto ensure the data extension appears as a Recipient Test Data Extension in the Test Send menu?

  A. Save the data extension in the Test Folder.

  B. Create the data extension as 'Is Testable'.

  C. Associate the data extension to the Campaign.

  Correct Answer: B

• Question 36:

  A marketer would like to improve open rates for weekly email campaigns. On which area of email design should the marketer focus?

  A. Footer

  B. Email Body

  C. Envelope Content

  D. Link Content

  Correct Answer: C

• Question 37:

  A new employee is using Salesforce Marketing cloud and wants to send emails without any mistakes. he has no prior knowledge of SQL. Which tool he would use:

  A. Scheduled Send Emails

  B. Predictive Email

  C. JourneyBuilder

  D. Automation Studio

  Correct Answer: D

• Question 38:

  Northern trail Outfitters' marketing department wants to review last year's holiday engagement to this year's engagement. What should they use to access the historical engagement data?

  A. SQL activity using data views

  B. Audit Trail extract

  C. Tracking Data extract

  Correct Answer: C

• Question 39:

  Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose 2)

  A. SQL Query activity

  B. Data Extract activity

  C. Filter activity

  D. Segment activity

  Correct Answer: AC

• Question 40:

  A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representativeassociated with the account. The data is stored in two separate data extensions. Which two tools should the marketer use? Choose 2 answers

  A. Personalization Strings

  B. Delivery Profiles

  C. AMPscript Lookup

  D. Sender Profiles

  Correct Answer: CD