Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 311:

  A marketer has built a journey that they want to run multiple times a day after new data is compiled.The data is NOT in an attribute group in Contact Builder. What should the marketer do in order to accomplish this?

  A. Select the Recurring schedule type for the entry source in Journey Builder.
  B. Schedule and activate Triggered Sends for the messages inthe journey.
  C. Select an automation to populate the Entry Source Data Extension.
  A. Select the Recurring schedule type for the entry source in Journey Builder.

• Question 312:

  Which method of storing subscriber information allows a company to doextensive external audience segmentation including additional 1:1 subscriber data the company wants for a send, and to import the data quickly?

  A. Lists
  B. Data Extensions
  C. Lists and Data Extensions
  D. Active Audiences
  B. Data Extensions

• Question 313:

  A marketing associate at Northern Trail Outfitters must design an email campaign for the company's new winter offerings. Which email design best practice would the associate implement in this campaign?

  A. Limit the email textto 250 words
  B. Personalize the email content
  C. Segment the audience for the email
  D. Use an infographic email template
  B. Personalize the email content

• Question 314:

  A marketing manager notices emails clustered with images that are inconsistent with branding guidelines. Which step should they take to restrict the types of content within content slot?

  A. Under user permissions, select limited template access.
  B. Configure Content Blocks to only be usable within approved templates.
  C. Configure restrictions within a Content Area for approval block types
  C. Configure restrictions within a Content Area for approval block types

  ---

  Explanation/Reference:

  https://help.salesforce.com/s/articleView?id=sf.mc_ceb_restrict_a_content_area.htmandlanguage=en_USandtype=5

• Question 315:

  Northern Trail Outfitters' analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.

  Which Marketing Cloud function should be used to get this data automatically on a daily basis?

  A. Google Analytics Integration
  B. Tracking Extracts
  C. Report Snapshots
  A. Google Analytics Integration

• Question 316:

  An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup. What are the four elements that are required for the creation of a dynamic content rule?

  A. Attribute, Value, Operator, Content
  B. Lists, Value, Operator, Images
  C. Preferences, Value, Operator, Lists
  D. Customers, Value, Operator, Content
  A. Attribute, Value, Operator, Content

• Question 317:

  Northern Trail Outfitters wants to test five different welcome email paths in Journey Builder. After seven days, they want to send all new journey entrants along the path with the greatest click-through rate.

  How could these criteria be met?

  A. Use Path Optimizer, select Click Rate as the winner evaluation, and select 7 days as the engagement monitor
  B. Use Engagement Split, select Clicks on the Message Metrics, and add a Wait By Duration of 7 days
  C. Use Random Split, create 5 Paths with equal distribution, add an Email and Wait By Duration of 7 days
  D. Use Decision Split, select Journey Data for the path criteria, and revisit the journey 7 days after activating
  A. Use Path Optimizer, select Click Rate as the winner evaluation, and select 7 days as the engagement monitor

• Question 318:

  What is required on an email message by the United States CAN-SPAM Act? (Choose 2)

  A. Any Mailing Address
  B. Physical Mailing Address
  C. A way to Unsubscribe
  D. A link to the sender's website
  B. Physical Mailing Address
  C. A way to Unsubscribe

• Question 319:

  Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messagessent throughout the week.

  Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

  A. Add complementary SMS campaigns.
  B. Create more focused segmented lists for messaging.
  C. Focus on action-driven subject lines.
  A. Add complementary SMS campaigns.

• Question 320:

  Northern Trail Outfitters (NTO) wants to ensure a good user experience when subscribers read their emails. What best practice should NTO employ?

  A. Use one file type for all images in the email.
  B. Keep total weight with images at 800KB or lower.
  C. Increase DPI and file size for image display.
  D. Rely on image-only emails to engage subscribers
  B. Keep total weight with images at 800KB or lower.