Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 331:

  A subscriber received a purchase confirmation email from Northern Trail Outfitters which did not contain a way to opt out. What can be inferred about this email?

  A. The email is commercial and not required to contain an opt-out link.
  B. The email is transactional and not required to contain an opt-out link.
  C. The subscriber can reply with 'opt out" in the email body to be removed.
  D. The subscriber can mark the email to signify it is spam.
  B. The email is transactional and not required to contain an opt-out link.

• Question 332:

  A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?

  A. Campaigns
  B. Sender Profile C. Tabs
  A. Campaigns

• Question 333:

  Northern Trail Outfitters wants to optimize email engagement. Which elements could they test using the A/B Test feature?

  A. From Name, Preheader, and Dynamic Rules
  B. From Name, Sender Profile, and Subject Line
  C. From Name, Sender Profile, and Domain
  D. From Name, Preheader, and Subject Line
  D. From Name, Preheader, and Subject Line

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  Explanation/Reference:

  Reference: https://www.mailerlite.com/ultimate-guide-to-email-marketing/ab-testing

• Question 334:

  A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 10 days of data in their Send Log and then archives the data into another data extension that holds data for one year.

  Which activity should be used to achieve the backup automatically?

  A. Import File
  B. Data Extract
  C. SQL Query
  D. Filter
  C. SQL Query

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  Explanation/Reference:

  https://help.salesforce.com/s/articleView?id=sf.mc_es_send_logging_best_practices.htmandtype=5

• Question 335:

  The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.

  At a minimum, which activities should be configured in Automation Studio to meet their requirements?

  A. SQL Query, Data Extract, File Transfer
  B. SQL Query, Filter, Data Extract
  C. Filter, Data Extract, File Transfer
  C. Filter, Data Extract, File Transfer

• Question 336:

  Which one in NOT an offline tactic for capture email addresses?

  A. Inbound Sales calls
  B. Acquiring email for loyalty programs in store
  C. Request email during checkout
  D. Surveys at the counter
  E. Acquisition associated with a receipt or ticket delivery
  D. Surveys at the counter

• Question 337:

  Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails toindicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with "Main Banner Top" in NTO's most recent newsletter.

  Where can the marketer most easily find this information?

  A. Tracking Job Links tab > URL ID
  B. Tracking Click Activity tab > Email Overlay View
  C. Tracking Overviewtab > Clicks
  D. Tracking Click Activity tab > Link View
  D. Tracking Click Activity tab > Link View

• Question 338:

  A marketer wants to send the same email with the same send properties in several automation. Which activity should be created within Automation studio?

  A. Triggered send
  B. Template send
  C. Automated send
  D. Send email
  D. Send email

• Question 339:

  What are the key ways to improve email deliverability in email marketing? (Choose 4)

  A. Usedouble Opt-in to avoid getting blacklisted.
  B. Maintain a consistent "From Name"
  C. Double Check your Subject Line, don't include RE:, FW:, Hello, Free, Special Offer, Text in all CAPS, and exclamation points!!!
  D. Consider Subscriber engagement....send only to most engaged subscribers.
  E. Email sign-up on website.
  F. Use email templates
  A. Usedouble Opt-in to avoid getting blacklisted.
  B. Maintain a consistent "From Name"
  C. Double Check your Subject Line, don't include RE:, FW:, Hello, Free, Special Offer, Text in all CAPS, and exclamation points!!!
  D. Consider Subscriber engagement....send only to most engaged subscribers.

• Question 340:

  Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.

  Which setting should be configured in a send to identify the line of business sending the message?

  A. Sender Authentication Package
  B. Brand Builder
  C. Sender Profile
  C. Sender Profile