Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 301:

  A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different emailclients. Which tool should the marketer use?

  A. Content Detective
  B. Test Send
  C. Send Preview
  B. Test Send

• Question 302:

  A customer wants to automate nightly imports and alsohave the ability to manually import files via the Import Wizard.

  What needs to be configured in the Marketing Cloud account?

  or

  What should be configured in the Marketing Cloud account?

  A. File Transfer
  B. Data Loader
  C. Enhanced SFTP
  D. Encrypted SFTP
  C. Enhanced SFTP

• Question 303:

  A data administrator is creating a new data extension to store product catalog data. Character length limit is specified for each field. What are two benefits of ensuring field lengths are accurate? (Choose two.)

  A. To ensure data integrity
  B. To determine the correct data type
  C. To optimize import process speed
  D. To save the data extension
  A. To ensure data integrity
  D. To save the data extension

• Question 304:

  Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated email address, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.

  What is preventing the customer from receiving emails at their new address?

  A. The new email address is from an unsupported domain.
  B. The email address has not been updatedin All Subscribers.
  C. The customer has not opted in again with the new address.
  B. The email address has not been updatedin All Subscribers.

• Question 305:

  An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability. Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

  A. Einstein Engagement Frequency
  B. Send Throttling
  C. Sender Authentication Package
  B. Send Throttling

• Question 306:

  When creating a custom email with the HTML Paste Editor, which feature can be inserted into the HTML code byusing the Insert Tools? (Choose 2)

  A. Email Open Tracking
  B. Stored Content Boxes
  C. Link tooltips
  D. Physical Mailing address
  A. Email Open Tracking
  C. Link tooltips

• Question 307:

  Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.

  Which actions should help build confidence in NTO's dynamic email capabilities?

  A. Use a Guided Send to perform a test send to Internal users using subscriber data.
  B. Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.
  C. Use Preview and Test, select a targeted subscriber, and send the email to internal team members.
  B. Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.

• Question 308:

  A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data.

  What are twoeffective methods to acquire new subscribers? Choose 2 answers

  A. Require customers to provide their email address when calling customer service.
  B. Create an in-store SMS campaign that offers a discount for opting in.
  C. Have customers opt in to email before they can shop online.
  D. Ask for an email address when a customer makes a purchase in-store.
  B. Create an in-store SMS campaign that offers a discount for opting in.
  D. Ask for an email address when a customer makes a purchase in-store.

• Question 309:

  A healthcare company imports its patient portal registrations at the parent level business unit (BU). The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.

  What should the marketing team do in Automation Studio to ensure data is available at the child BU level?

  A. After the file import, use the transfer file activity to move data into data extensions in child BUS.
  B. Create automations that import the data directly into the child BUs to bypass the parent level BU.
  C. After the file import, use the filter activity to populate shared data extensions that are available to child BUs.
  C. After the file import, use the filter activity to populate shared data extensions that are available to child BUs.

• Question 310:

  The email marketing manager at Northern Trail Outfitters would like to build a new audience that will combine unique subscribers who are in their Tent Purchasers data extension and their Tent Browsers data extension. How should this new audience be created?

  A. Create a Filter Activity in Automation Studio to combine the two data extensions.
  B. Build a Group based on a Data Filter to combine the two data extensions.
  C. Export both data extensions and import into a new data extension.
  D. Populate a dataextension using an SQL Query Activity in Automation Studio.
  C. Export both data extensions and import into a new data extension.