Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 291:

  Northern Trail Outfitters (NTO) needs to use a point-and-click tool to testsegmentation rules and verify that the correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment once it is tested. Which two tools should be used to test and configure the segment? (Choose two.)

  A. Data Filter
  B. Filter Activity
  C. SQL Query Activity
  D. Filtered Group
  B. Filter Activity
  D. Filtered Group

• Question 292:

  As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is designed to address this scenario?

  A. Import Activity
  B. File Transfer Activity
  C. Group Refresh
  D. Query Activity
  D. Query Activity

• Question 293:

  A marketer needs to create an attribute named Gender that has a drop-down menu with appropriate values in the Profile Center. How can this be accomplished? (Choose 2)

  A. Select the data type as Text
  B. Set a custom maximum length of six
  C. Create restricted values
  D. Select the attribute as required
  C. Create restricted values
  D. Select the attribute as required

• Question 294:

  Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.

  What should a marketer use to build this level of personalization into the email?

  A. Enhanced Dynamic Content Blocks
  B. AMPscript Search Functions
  C. Personalization Strings
  B. AMPscript Search Functions

• Question 295:

  The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO's marketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a 'silver' status.

  Which three tools should be used to segment this data?

  A. SQL Query, Filter Definition, Journey Builder Entry Source
  B. Journey Builder Entry Source, Filter Definition, Segment Builder
  C. SQLQuery, Decision Split, Data Designer
  A. SQL Query, Filter Definition, Journey Builder Entry Source

• Question 296:

  A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO business unit. Where should the Internal look to find this Information?

  A. Automation Studio > Activities
  B. Content Builder > Recent Sends
  C. Email Studio > Overview
  C. Email Studio > Overview

• Question 297:

  Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.

  What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?

  A. Sender Profile
  B. Send Classification
  C. Delivery Profile
  D. Send Definition
  C. Delivery Profile

• Question 298:

  Which file type delimiter is available in the Import Wizard? (Choose 3)

  A. Pipe
  B. Other
  C. Comma
  D. Fixed Length
  E. Tab
  B. Other
  C. Comma
  E. Tab

• Question 299:

  A marketer is designing email for mobile devices.

  Which three design best practices would the marketer use? Choose 3 answers

  A. Use image-based text for hero graphics.
  B. Cut content to make the message fit above the fold.
  C. Keep copy simple and direct.
  D. Stack the content in a single column.
  E. Design with the most important content at the top.
  C. Keep copy simple and direct.
  D. Stack the content in a single column.
  E. Design with the most important content at the top.

  ---

  Explanation/Reference:

  CDE are the three design best practices that the marketer would use while designing an email for mobile devices.

• Question 300:

  Amarketing team has a series of emails that will be sent to prospective customers. The audience will be built from data stored in two data extensions. they wouldlike to test engagement across multiple versions of the creative to determine which is most effective. Which tools will accomplish this?

  A. Email Studio and Audience Builder
  B. Automation Studio and Journey Builder
  C. Journey Builder and Email Studio
  D. Automation Studio and Content builder
  C. Journey Builder and Email Studio