Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 281:

  A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.

  What should they do to further segment their audience7

  A. Copy the filtered data extension and add additional filter criteria.
  B. Use the Split option to temporarily add additional filter criteria.
  C. Copy the data filter and build a new data extension with additional filter criteria.
  C. Copy the data filter and build a new data extension with additional filter criteria.

• Question 282:

  The Northern Trail Outfitters' email team is creating a reusable content block for its Deals to Run With campaign. They will cross-promote this campaign in other emails in a single- column content area.This content will have one image, with text below it.

  How could the email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?

  A. Create a Free Form content block.
  B. Create an Image contentblock.
  C. Create an HTML content block.
  D. Create a Text content block.
  A. Create a Free Form content block.

• Question 283:

  Northern Trail Outfitters (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types or emails they do NOT want to receive. NTO's audiences are contained in data extensions. Which object should be used?

  A. Publication List
  B. Suppression Lists
  C. Exclusion Lists
  A. Publication List

• Question 284:

  Northern Trail Outfitters (NTO) is participating in a trade show where attendees can opt in to NTO's newsletter. Which method should NTO use to most quickly and accurately collect the data for use in Marketing Cloud?

  A. Landing page form
  B. Handwritten signup sheet
  C. Spreadsheet
  A. Landing page form

• Question 285:

  Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must besent to each applicable customer even if they have unsubscribed. Which component should be configured to provide this functionality?

  A. Delivery Profile
  B. Send Classification
  C. Sender Profile
  B. Send Classification

• Question 286:

  A customer would liketo automate a weekly email campaign using Automation Studio. Which send method would the customer use to configure the email?

  A. Send Preview
  B. User-Initiated
  C. Test Send
  D. Guided Send
  B. User-Initiated

• Question 287:

  Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expiresover time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)

  A. Keep SPAM complaints under 10%
  B. Keep SPAM complaints under .01%
  C. Make unsubscribe easy and honor immediately
  D. Email never mandatory for customer interaction
  E. Accurately identify the sender in the header information.
  B. Keep SPAM complaints under .01%
  C. Make unsubscribe easy and honor immediately
  D. Email never mandatory for customer interaction

• Question 288:

  Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.

  Which action ensures NTO'ssending reputation remains intact?

  A. Implement an SAP with Private Domain and a Dedicated IP.
  B. Request three Dedicated IPs to spread out the sending volume.
  C. Request a Private Domain to leverage SPF and DKIM authentication.
  A. Implement an SAP with Private Domain and a Dedicated IP.

• Question 289:

  Which two features can be inserted into the code using a system-defined code snippet when creating a custom HTML Paste Email within Content Builder? (Choose two.)

  A. Link Tooltip
  B. Stored Content Boxes
  C. Track Email Opens
  D. Physical Mailing Address
  C. Track Email Opens
  D. Physical Mailing Address

• Question 290:

  A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to passvalidation? (Choose 2)

  A. Profile Center URL
  B. Company Website URL
  C. Physical Mailing Address
  D. Terms and Conditions Policy
  A. Profile Center URL
  C. Physical Mailing Address