Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 271:

  A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard. What should be done to ensure the report a sent to the director each day?

  A. Schedule report and email file to the director.
  B. A Schedule report and email the link to download.
  C. Schedule report to export as a web page.
  B. A Schedule report and email the link to download.

• Question 272:

  What is a table within the application database that stores sendable subscriber data as well as relational data like purchases, inventory, rewards programme data?

  A. Data Table
  B. Data Extension
  C. Data List
  D. List
  E. Subscriber Table
  B. Data Extension

• Question 273:

  Which send process can use Sender Profiles? (Choose 3)

  A. Simple Automated Sends
  B. Guided Sends
  C. User-Initiated Sends
  D. Test Sends
  E. Triggered Sends
  A. Simple Automated Sends
  B. Guided Sends
  E. Triggered Sends

• Question 274:

  The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends. Which content block should the team use to capture this information directly from the inbox for some subscribers?

  A. Smart capture block
  B. Interactive Email Form block
  C. Einstein content block
  B. Interactive Email Form block

• Question 275:

  The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?

  A. Select the IT users from the Notification Settings panel on the Overview page in Automation Studio.
  B. Select and configure theAutomation Studio Completion report from the Reports Catalog within the Reports application.
  C. Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field.
  D. Add a Send Email Activity to the end ofthe Automation workflow and configure it to send to a Subscriber list of IT staff.
  C. Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field.

• Question 276:

  A marketer sent a promotional email to contacts who recently attended atrade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic.

  Which send tracking metric provides the bounce description "Address is non-existent at the domain?

  A. Soft Bounce
  B. Blocked Bounce
  C. Hard Bounce
  D. Undeliverable
  C. Hard Bounce

• Question 277:

  A marketer wants to create an email that will look great on both a desktop computer and a mobile device. However the marketer is notfamiliar with writing code for responsive design and does not have available resources to design the email. Which template can the marketer choose when creating an email?

  A. Responsive Web template
  B. Media template
  C. Mobile-optimized template
  D. Standardtemplate
  C. Mobile-optimized template

• Question 278:

  Northern Trail Outfitters (NTO) offers a 90-day trial on weekly snack box subscriptions. They want to send out a series of emails to educate and remind members to purchase the subscription before the trial ends. Which tool should be used?

  A. Send Flow
  B. Automation Studio
  C. Content Builder
  D. Contact Builder
  B. Automation Studio

• Question 279:

  An account has a Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extensionfor sending email campaigns. What steps would the marketer take when creating the data extension? (Choose 2)

  A. Check the "Is Sendable" option
  B. Set the column representing the Subscriber Key as a Primary Key
  C. Set the Email address column as a Primary Key
  D. Relate the Email address to the Suscriber Key
  A. Check the "Is Sendable" option
  D. Relate the Email address to the Suscriber Key

• Question 280:

  Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign. Which tool should they use?

  A. Campaign Email tracking Report
  B. Datorama pivot Table
  C. Tracking Data Extract file transfer
  B. Datorama pivot Table