Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 261:

  Northern Trail Outfitters has a Master Customer shared dataextension. The company wants to make the table available to some of the business units, but not all of them.

  How can access to the Master Customer table be restricted?

  A. Shared Data Extension Permissions
  B. Date/Time Range for Access
  C. Data Extension Sharing Rules
  D. Manage Data Extension Policies
  A. Shared Data Extension Permissions

• Question 262:

  A file is received daily from a data provider to theaccount FTP. This file needs to be imported into the Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours day to day. What tool should be used to accomplish this?

  A. Automation Studio Scheduled Automation
  B. Automation Studio File Drop Automation
  C. Journey Builder Fire Event
  D. Journey Builder Import Activity
  B. Automation Studio File Drop Automation

• Question 263:

  NTO would like to create a landing page that displays subscribers information pass to it from email link on the page, This page contains a smart capture form, NTO would like to require email address and reply date and response for subscriber's completing the form, how should NTO will set the data extension?

  A. create a data extension with email address, reply date and response fields as non-null able
  B. crate a data extension with email address reply date and responsefields as null able
  C. create the data extension with email address as the primary key and reply date and response fields as nullable
  D. create a dataextension with email address as non-nullable and reply date and response fields as nullable
  A. create a data extension with email address, reply date and response fields as non-null able

• Question 264:

  Which two best practices should the customer follow to ensure marketersacross the company are taking full advantage of Content Builder? Choose 2 answers

  A. Plan for content to be used cross-channel, eliminating duplicates.
  B. Create folders for each type of uploaded content.
  C. Import all content up front, rather than piece by piece.
  D. Optimize the way content is stored with a naming convention.
  A. Plan for content to be used cross-channel, eliminating duplicates.
  D. Optimize the way content is stored with a naming convention.

• Question 265:

  Which recipient option is available with Simple Send? (Choose 2)

  A. Group
  B. Data Filter
  C. Data Extension
  D. Audience
  E. List
  A. Group
  E. List

• Question 266:

  Northern Trail Outfitters' marketing team would like to access data extensions from other business units. What should the team do to ensure the data extension is only visible to certain audiences?

  A. Use Automations to share data.
  B. Use Sharing Permissions to share data.
  C. Use Approvals to share data.
  B. Use Sharing Permissions to share data.

• Question 267:

  Select three true statements about Content Detective?

  A. Scans subject line and email body for spam triggers
  B. Willremove invalid email address
  C. Does not scan HTML code
  D. Offers resolutions
  A. Scans subject line and email body for spam triggers
  C. Does not scan HTML code
  D. Offers resolutions

• Question 268:

  Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.

  Which configuration ensure thesesubscribers do NOT receive these emails?

  A. Add an Auto-Suppression list to the default sender profile.
  B. Configure Auto-Suppression list for the Commercial classification.
  C. Add subscribers to the Account opt-out list.
  A. Add an Auto-Suppression list to the default sender profile.

• Question 269:

  A retailer has revamped their loyalty program. They want to send a loyalty series to new and existing members to share the perks of the new program. Which action should the retailer take to ensure deliverability is not impacted?

  A. Create a new, friendly From Name for the updated program.
  B. Purge inactive subscribers to avoid high bounce rates.
  C. Send to subscribers, asking for them to confirm opt-in.
  B. Purge inactive subscribers to avoid high bounce rates.

• Question 270:

  Which Classic content tool mirrors thelogic used by spam-filtering software to identify words, phrases, and patterns that are likely to trigger filters and then recommends a resolution to each identified problem in an email? Choose one answer.

  A. Content Builder
  B. Content Detective
  C. Inbox Preview
  D. Triggered Send
  B. Content Detective

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  Explanation/Reference:

  https://help.salesforce.com/articleView?id=mc_es_content_detective.htmandtype=5