An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers' registration information will be reflected in the same file.
How should the import of event registration data be configured?
A. Use the Import Activity to overwrite the records in the data extension.
B. Use the Import Wizard to add new records into the data extension.
C. Use the Import Wizard to overwrite the records in the data extension.
D. Use the Import Activity to add newrecords into the data extension.
The marketing team at Northern Trail Outfitters (NTO) is working to make newsletter emails more relevant to subscribers. The first step is to segment subscribers, so NTO is not sending a "batch and blast" newsletter.
The second step is to personalize content based on the data that has been collected from subscribers. What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)
A. Use a substitution string to populate a subscriber's name in the subject line.
B. Use a substitution string to populate a photo of the subscriber in the header of the email.
C. Change the color of the email background to match their subscribers' preferred color of choice.
D. Create content tailored to subscribers' interests and use dynamic rules to populate relevant content.
What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber?
A. List Detective
B. Preview and test
C. Send Flow
D. Test Send
Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputationmay have been negatively impacted by a recent import of subscribers. Which metric should be analyzed as a possible indicator of bad sender reputation?
A. Send volume
B. Click rate
C. Block bounces
What must be configured in aMarketing Cloud account to use the import wizard?
A. Enhanced FTP
B. File Transfer
C. Data Loader
D. Encrypted FTP
A marketer needs to send emails to all 20 members of the creative team for proofing as part of an email campaign. Which Preview $ Test Content Personalizationoption should be used?
A. Based on Recipient Test Data Extension
B. Based on Subscriber Preview List or Data Extension
C. Based on Preview
A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?
A. Campaigns
B. Sender Profile C. Tabs
Northern Trail Outfitters Is buildinga data extension that will store preference data for the its subscribers. Which settings should be enabled to allow a SQL Query Activity to update the data extension?
A. Is Sendable
B. Nullable
C. Primary Key
What is the timeline for which an unsubscribe request must be honored and processed as outlined by the CAN-SPAM Act?
A. 5 business days
B. 30 calendar days
C. 10 business days
D. 24 hours
A marketer at Northern Trail Outfitters is teaching new associates the essentials of designing emails for the company's subscribers. What is a key component of optimized email design? (Choose 3)
A. Build email templates with HTML Paste
B. Ensure the email renders well in mobile apps
C. Include an unsubscribe button
D. Segment the email's target audience
E. Included personalization and dynamic content
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